---
title: Online Mattress Retailer, Casper, Announces 200 Brick-and-Mortar Locations
description: Popular online mattress retailer, Casper, announces expansion to 200+ brick-and-mortar locations over the next three years.
image: https://connect.regencycenters.com/hubfs/32698209_1081205662056252_1430343329270202368_n.jpg
---

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# Online Mattress Retailer, Casper, Announces 200 Brick-and-Mortar Locations

[Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers)

[Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) August 28, 2018

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[Casper](https://casper.com/) recently announced the future opening of 200 stores nationwide over the next three years. According to [CNNMoney](https://money.cnn.com/2018/08/09/news/companies/casper-mattress-firm-sleepys/index.html) and as stated by Casper’s CEO, Philip Krim, “The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.”

![Inside a Casper pop-up store, with beds inside makeshift bedrooms](https://connect.regencycenters.com/hs-fs/hubfs/32698209_1081205662056252_1430343329270202368_n.jpg?width=960&name=32698209_1081205662056252_1430343329270202368_n.jpg)This launch comes on the cusp of 19 Casper pop-up stories in major markets like NYC and San Francisco, and is being founded on the idea that permanent storefronts will provide the opportunity for a deeper customer loyalty, new shopper exposure and impulse, on-the-fly buys. Being a predominately online retailer for the past four years, the company is ready to roll out the try-before-you-buy experience that only a brick-and-mortar can provide.

Since the company originated in 2014, it has distinguished itself by pricing its first mattress below that of its competitors and offering 100% free shopping and a 100-day trial period. Today, Casper offers [three mattress varieties](https://casper.com/mattresses/) in addition to bed frames, pillows, sheets and dog mattresses, etc.

This brand update can be summed up by a statement from [Jefferies](http://www.jefferies.com/) analyst Randal Konik who said, “Online retailers like Casper and [Warby Parker](https://www.warbyparker.com/) want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online.”

Learn more about Casper [here](https://money.cnn.com/2018/08/09/news/companies/casper-mattress-firm-sleepys/index.html).

Photo credit: [Casper](https://www.facebook.com/Casper/)

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