--- title: See Why Men's Luxury Brand Ledbury Expanded from Digital to Brick-and-Mortar description: Co-founder and CEO Paul Trible shares why he expanded his digital menswear brand to the brick-and-mortar space. image: https://connect.regencycenters.com/hubfs/1W19C3-602-The-Rawls-Plaid_SS2_1280x680.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # See Why Men's Luxury Brand Ledbury Expanded from Digital to Brick-and-Mortar [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) April 25, 2019 - [Tweet](https://twitter.com/share) Richmond, VA-based men's luxury apparel company [Ledbury](https://www.ledbury.com/) started like many digital brands do these days: online. Originally, it stood out with its high-quality product line at a competitive price in an effort to cut out the retail middleman. Over time, customers began walking into their favorite department stores requesting Ledbury apparel. Soon enough, brick-and-mortar retailers began stocking their shelves with Ledbury — an exciting business move that CEO and co-founder Paul Trible hadn’t anticipated. ![Top down view of Ledbury plain button up, scissors, measuring tape, fabric, and rulers](https://connect.regencycenters.com/hs-fs/hubfs/1W19C3-602-The-Rawls-Plaid_SS2_1280x680.jpg?width=600&name=1W19C3-602-The-Rawls-Plaid_SS2_1280x680.jpg)While Ledbury’s customer base was thrilled by the expansion, many brick-and-mortars viewed it as competition, so Trible created a unique program as a solution. “More than once, I had retailers say to me, ‘Why would I pay you to steal my customers?’ ” said Trible, according to [Entrepreneur](https://www.entrepreneur.com/article/319367). “What if we draw a geographic circle around retailers and say, ‘Any purchase made online within this territory, you’ll get a financial credit that can go toward purchasing more Ledbury inventory’?” Today, Ledbury products are sold in 150 storefronts, and any purchase made within 10 miles of each store will credit the store owner up to 10% of its purchase. While this program hasn’t immediately generated a hefty cash flow for retailers (currently it brings in an average of $50 per month) it has still proven beneficial. “Our data shows that Ledbury would be getting the vast majority of those online sales anyway,” said Trible. “When retailers receive that balance sheet at the end of every month, they know we’re not hurting their business.” Learn more about Ledbury [here](https://www.entrepreneur.com/article/319367). Photo credit: [Ledbury](https://www.ledbury.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Sep 23 Conga’s Pet Grooming to Open First Brick & Mortar at Welleby Plaza](https://connect.regencycenters.com/blog/congas-pet-grooming-first-brick-mortar-welleby-plaza) [Mar 16 Framebridge Coming Soon to The Crossing Clarendon in Arlington, VA](https://connect.regencycenters.com/blog/framebridge-coming-crossing-clarendon) [Oct 30 Casper Opens Brick-and-Mortar Location at Regency's Mellody Farm](https://connect.regencycenters.com/blog/casper-opens-mellody-farm) [Oct 03 A Look at How the Sears Business Model Inspired the Warby Parker Brand](https://connect.regencycenters.com/blog/a-look-at-how-the-sears-business-model-inspired-the-warby-parker-brand) [Aug 28 Online Mattress Retailer, Casper, Announces 200 Brick-and-Mortar Locations](https://connect.regencycenters.com/blog/online-mattress-retailer-casper-announces-expansion-to-brick-and-mortar) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Jun 15 Video: CEO Lisa Palmer on Post-Pandemic Grocery-Anchored Retail](https://connect.regencycenters.com/blog/ceo-lisa-palmer-nareit-week-virtual-investor-conference-2020) [Jun 27 Video: CEO Hap Stein on Grocers Creating In-Store Experience at Nareit’s REITweek](https://connect.regencycenters.com/blog/ceo-hap-stein-at-nareit-week-new-york-in-store-experience) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/1W19C3-602-The-Rawls-Plaid_SS2_1280x680.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2024-11-05T17:16:02.400Z", "datePublished" : "2019-04-25T11:56:59.000Z", "headline" : "See Why Men's Luxury Brand Ledbury Expanded from Digital to Brick-and-Mortar", "image" : [ "https://connect.regencycenters.com/hubfs/1W19C3-602-The-Rawls-Plaid_SS2_1280x680.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/mens-luxury-brand-ludbury-expanded-into-physical-retail-space", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```