Retailers Embrace Cause-Related Efforts

As they head into their most important selling season, big retailers -- including Men’s Wearhouse, Macy’s and Kohl’s -- are cranking up their cause-related commitments.

For its eighth annual National Suit Drive, Men’s Wearhouse has signed up Philadelphia Eagles star DeMarco Murray and the National Basketball Coaches Association (NBCA) in a social media campaign, urging shoppers to bring gently used professional attire in to its stores so it can be passed on to unemployed job-seekers.

Since its launch, the campaign has collected more than 850,000 of these donations, and hopes this season will push it past one million mark. And to generate further buzz, such NBA coaches including Lionel Hollins (Brooklyn Nets), Brad Stevens (Boston Celtics), Frank Vogel (Indiana Pacers), and Rick Carlisle (Dallas Mavericks) have promised to donate suits of their own.

In return for their donations, shoppers get 50% off their next purchase, and for every #giveasuit post they share on Facebook, Twitter, or Instagram, the Fremont, Calif.-based company says it will donate $1 (up to $25,000) to local nonprofit partners.

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