Shopkick Announces Partnership with New York & Company

Shopkick, the leading shopping app that makes in-store shopping more personal and rewarding, has announced a new partnership with specialty women's fashion apparel and accessories retailer New York & Company. In over 170 New York & Company stores across the country, the company’s fashion-forward customers can now earn “Kicks” for walking in, visiting the dressing room, and making purchases in-store.

Entrance to a New York & Company store inside a mall.

“We are constantly gathering feedback from our customers, and know that they are increasingly interacting with our brand via mobile and digital,” said Greg Scott, Chief Executive Officer, New York & Company. “By partnering with shopkick, we will drive incremental sales by bringing both new customers into our stores, as well as inspiring our existing loyal customer base to visit our locations more often.”

With this partnership, shopkick will install at least two shopBeacon devices in participating New York & Company stores – one at the front door to reward customers for the simple act of visiting the store, and another at the dressing rooms, to reward customers for trying on clothing.

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