Target enters grocery delivery wars with Instacart pilot

Originally published on Fortune.com

Target TGT 0.78% on Tuesday became the latest major retailer to try out grocery delivery, teaming up with startup Instacart for a pilot in Minneapolis, with its eye on winning a piece of a fast-growing market.

The discount retailer’s customers in some areas of its hometown will be able to order food, pet products, and baby items from two Target stores and have them delivered to their home by Instacart, a grocery delivery company recently valued at $2 billion after drawing investments from big name venture capitalists.

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