Target Lines Up Chobani Café for Upcoming Manhattan Store

Target has recruited yogurt maker Chobani to help build buzz around its upcoming smaller store in Lower Manhattan in what will be the biggest test so far of the urban format it has been testing for a few years.

 chobani-target11.png
Photo Courtesy of Chobani

The discount retailer said Wednesday that its 45,000-square-foot store, set to open in Tribeca near the World Trade Center in October, will house a Chobani café that will offer Mediterranean-themed sandwiches, salads, and Greek yogurt dishes. It will be the second such café for Chobani and the first one nestled in another company’s store. Chobani will operate the 1,100-square-foot space. The yogurt maker opened a stand-alone store in Manhattan’s SoHo district four years ago.

This is an excerpt from an article posted on Fortune.com. For complete article, click here.