---
title: Target raises outlook, boosted by online and back-to-school sales
description: Target raises outlook, boosted by online and back-to-school sales
image: https://connect.regencycenters.com/hubfs/External_Post_Images/JUCO_TargetHoliday_008-2A1.jpg
---

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# Target raises outlook, boosted by online and back-to-school sales

[Industry News](https://connect.regencycenters.com/blog/author/industry-news)

[News Releases](https://connect.regencycenters.com/blog/topic/news-releases) November 18, 2016

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Target's traffic and sales improved “meaningfully” in the third quarter, thanks to an "unexpectedly" strong back-to-school season, CEO Brian Cornell said [in a press release Wednesday.](https://corporate.target.com/press/releases/2016/11/Target-Reports-Third-Quarter-2016-Earnings)

![Target models having fun in a winter wonderland setting, with one of the models wearing a skirt that resembles Target's logo](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/JUCO_TargetHoliday_008-2A1.jpg?width=640&name=JUCO_TargetHoliday_008-2A1.jpg "JUCO_TargetHoliday_008-2A1.jpg")

Target's Q3 sales decreased 6.7% to $16.4 billion, down from $17.6 billion last year, but same-store e-commerce sales grew 26%, contributing 0.7 percentage points to same-store sales growth. Same-store sales declined 0.2%, near the high-end of the guidance range of flat to down 2%. 

In reflection of the positive quarter results, Target raised its estimates for adjusted earnings per share to $3.46 to $3.48, from its prior guidance of $3.39 to $3.43. 

*This is a recap only of [this full article](http://www.retaildive.com/news/target-raises-outlook-boosted-by-online-and-back-to-school-sales/430547/) on RetailDive.com.*

 

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