Thousands Attend the Whole Foods Market Opening at Shops on Main

Whole Foods Grand Opening with aisles filled with customers and their carts

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The line to get into the new Schererville, IN, Whole Foods Market wound through the packed parking lot and back toward the Omni Health & Fitness.

Thousands showed up Wednesday morning for the grand opening of the 40,000-square-foot market at 199 U.S. 41 in Shops on Main. Some took off work to be there.

The crowd and its expectations made for a carnival atmosphere. People waiting to get in wrote poetry, ranted how there's too much sugar in the American diet, wore fedoras and bacon T-shirts, and cooed at babies wrapped in slings. A kid wore a Batman mask. A band played an instrumental version of Journey's "Don't Stop Believing" as the first wide-eyed customers filed in.

Check out this video recapping opening day at the first Whole Foods Market to serve the Northwest Indiana market

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