We love when retailers step out of the box to provide unique experiences, products and services. That’s one reason we're happy to welcome AR Workshop to the Village at Lee Airpark development in Edgewater, MD. The national boutique Do-It-Yourself studio offers hands-on, instructor-led classes for creating custom and charming home decor from raw materials.
Originally launched with online tutorials in mind, founders Maureen Anders and Adria Ruff created AR Workshop as a digital extension of their popular online shop that offered graphic design and party styling tips as well as DIY blog posts. Six years into the fun, the demand to take these classes offline and create an in-person experience came to life. And now, two years later, the boutique workshop experience has more than 100 locations and counting.
So, how does AR work? Workshop attendees register, pay and book their graphic design from the AR Workshop online catalog so all class materials can be prepared ahead of time. Class creations range from from custom wood signs, framed signs, canvas pillows, round signs, lazy susans, centerpiece boxes, tote bags and more, and guests are encouraged to sip their favorite drink during the three-hour workshop before taking their new DIY decor piece home.
We’re thrilled to welcome AR Workshop to the Village at Lee Airpark," said Jessica Hayes, Leasing Agent. "We love the hands-on, community-driven DIY concept, and it has already generated new foot traffic as well as cross-shopping opportunities with other retailers in the development. In a world where there’s never a shortage of digital experiences and e-commerce opportunities, this concept is a really cool way to get members of our community together for a fun night out.
AR Workshops adds a creative flair and unique experiential retail aspect to Village at Lee Airpark, which is located on a bustling commuter and retail corridor just outside of Annapolis. Housed alongside Panera Bread, Cold Stone Creamery, Chipotle Mexican Grill and Orchid Nails, AR Workshop perfectly rounds out Village at Lee Airpark's one-stop shop for a day or night of family-friendly fun.