--- title: Brrrn Revolutionizes Fitness Through Cooler Temperatures description: Brrrn – the world’s first cool temperature fitness concept – is reintroducing us to the benefits that lower temperature can have on our bodies. image: https://connect.regencycenters.com/hubfs/i-Brrrn-gym.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Brrrn Revolutionizes Fitness Through Cooler Temperatures [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) August 23, 2018 - [Tweet](https://twitter.com/share) [Brrrn](https://www.thebrrrn.com/) – the world’s first cool temperature fitness concept – is showing us the benefits that lower temperature can have on our bodies. Co-founded by Jimmy T. Martin and Johnny Adamic in NYC, the gym was founded on scientific data explaining that cooler environments actually boost alertness, performance, heart health and better sleeping habits while burning more calories. ![Inside of Brrrn fitness studio, with soft mood lighting](https://connect.regencycenters.com/hs-fs/hubfs/31841749_596617297362580_6933347044299898880_o.jpg?width=1470&name=31841749_596617297362580_6933347044299898880_o.jpg)In 2013, Martin, a personal trainer, realized his clients functioned remarkably better during the winter months, and began researching cold weather affects. After meeting Adamic, a trained yoga instructor and former public health official, and with boutique fitness chains being the fastest growing arena of the $22 billion health club industry, together they decided to bring a new, unique workout environment to NYC’s fitness sector. Performing preliminary trials at [Sixpoint Brewery](https://sixpoint.com/) and an ice factory in Swoyersville, PA, the duo diligently perfected the studio temperature dynamics through working with respiratory therapists before raising $1.3 million in funding. Today, the gym offers three $34 classes: yoga-inspired mobility and strength conditioning (60°F), cardio slide board (55°F) and [HIIT](https://www.bodybuilding.com/content/what-is-the-best-hiit-workout.html) (45°F) in addition to an infrared sauna, lockers, and showers, etc. “We are calling attention to the fact that we live in these thermal cocoons where we are always comfortable, and everything is perfect,” says Martin, according to [Fast Company](https://www.fastcompany.com/90213807/at-the-worlds-first-cold-temperature-gym-you-still-fel-the-burn). “And that’s not the human experience.” Learn more about Brrrn [here](https://www.fastcompany.com/90213807/at-the-worlds-first-cold-temperature-gym-you-still-fel-the-burn). Photo credit: [Brrrn](https://www.thebrrrn.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Dec 09 Regency's Midtown East Welcomes Four New Star-Studded Merchants](https://connect.regencycenters.com/blog/midtown-east-welcomes-four-new-merchants) [Aug 25 barre3 at Brighten Park Implements Socially Distanced Outdoor Classes](https://connect.regencycenters.com/blog/barre3-at-brighten-park-implements-socially-distanced-outdoor-classes) [Jun 22 Mellody Farm's The Dailey Method Offering Socially Distanced Lawn Workouts](https://connect.regencycenters.com/blog/the-dailey-method-offers-socially-distant-workouts-on-mellody-farm-lawn) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Mar 20 Get a First Look at NYC's New Hudson Yards Retail Space](https://connect.regencycenters.com/blog/learn-about-nycs-hudson-yards-massive-new-retail-space) [Mar 19 See How Showfields — "The Most Interesting Store in the World" — Debuted its Experiential Concept](https://connect.regencycenters.com/blog/showfields-the-most-interesting-store-in-the-world-debuted-its-experiential-concept) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Sep 27 The Crossing Clarendon Heats Up With SoulFire Collective Yoga Studio](https://connect.regencycenters.com/blog/the-crossing-clarendon-soulfire-collective-yoga-studio) [Jul 17 Life Time Athletic Country Club & Life Time Work Open at The Crossing Clarendon](https://connect.regencycenters.com/blog/life-time-athletic-country-club-crossing-clarendon) [Apr 27 Regency Welcomes SPENGA Fitness Studio to Portfolio at Gateway Shopping Center](https://connect.regencycenters.com/blog/spenga-fitness-gateway-shopping-center) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/31841749_596617297362580_6933347044299898880_o.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-28T17:48:16.043Z", "datePublished" : "2018-08-23T13:48:30.000Z", "headline" : "Brrrn Revolutionizes Fitness Through Cooler Temperatures", "image" : [ "https://connect.regencycenters.com/hubfs/i-Brrrn-gym.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/brrrn-revolutionizes-fitness-through-cooler-temperatures", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```