Businesses across Regency’s portfolio continue to swiftly adapt to today’s “new normal,” and The Dailey Method — located at Mellody Farm in Vernon Hills, IL — is one such merchant that's paving the way. Combining Pilates, yoga, barre and cycling training, the unique fitness studio is currently offering socially distanced outdoor classes, located on the centrally-located Mellody Farm lawn.
Founded in 2000, by Kim Dailey, The Dailey Method first opened its doors in San Francisco’s Marina District, with a mission to "empower individuals to become their most vibrant and authentic selves through a mind/body transformation within a compassionate and supportive community."
The Mellody Farm-based fitness classes, which are free for current “CORE” members, are also available for purchase on a per-class basis to the general public. The “CORE” membership — which offers perks including unlimited virtual and outdoor classes, access to a digital library of 150+ classes on-demand, 15% off all retail and one free guest per month — lands at a retail value of $169. Classes have been promoted on social media, including The Dailey Method's Instagram page (above).
We are limiting class size to keep a 6 foot distance between everyone and it’s been working really well," said Rebecca Asfour, Studio Owner of The Dailey Method Vernon Hills. "Students are bringing their own mats and we aren’t using weights or props for barre. For cycle, we are sanitizing the bikes thoroughly before and after classes. And classes have been completely full with waitlists all week! It’s very exciting. We are thrilled by the community support of the studio and Mellody Farm.
Mellody Farm comprises 258,687 SF and is home to key retailers including Whole Foods, REI, West Elm, Barnes & Noble, Nordstrom Rack and Home Goods.
Learn more about Mellody Farm here, and follow along on Facebook and Instagram.
Photos courtesy of The Dailey Method / Rebecca Asfour