---
title: Goodyear Steps Up Its Game With Unique Retail Store Concept
description: "Well-known tire and automotive brand, Goodyear, is rolling with the changes of physical and experiential retail demands, and recently unveiled the newest modern automative store concept of its kind: Roll by Goodyear."
image: https://connect.regencycenters.com/hubfs/ROLL1-780x520.jpg
---

- [Home](https://www.regencycenters.com/)
- [Properties](https://connect.regencycenters.com/properties)
- [In Development](https://connect.regencycenters.com/in-development)
- [Regency](https://connect.regencycenters.com/regency)
- [Contact](https://connect.regencycenters.com/contact)
- [Investors](http://investors.regencycenters.com)
- [Tenants](https://connect.regencycenters.com/tenants)
- [Blog](https://connect.regencycenters.com/blog)

- [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility)
- [Leadership](https://www.regencycenters.com/leadership)
- [Investors](http://investors.regencycenters.com)
- [Tenants](https://www.regencycenters.com/tenants)
- [Careers](https://www.regencycenters.com/regency/careers)

[![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties)

![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu

- [Properties](https://www.regencycenters.com/properties)
- [In Development](https://www.regencycenters.com/in-development)
- [Regency](https://www.regencycenters.com/regency)
- [Contact](https://www.regencycenters.com/contact)

Search

- [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency)
- [News Releases](https://connect.regencycenters.com/blog/topic/news-releases)
- [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news)

# Goodyear Steps Up Its Game With Unique Retail Store Concept

[Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers)

[Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) November 28, 2018

- [Tweet](https://twitter.com/share)

It’s no secret that today’s shopping enthusiasts are interested in more memorable, curated retail experiences, and [Goodyear](https://www.goodyear.com/) is rolling with the changes. As one of the first automotive product brands to step up to the experiential retail plate, the well-known tire brand is launching its newest and most unique store concept yet: [Roll by Goodyear](https://www.rollbygoodyear.com/).

![Rendering of new Goodyear store concept with tires on the walls](https://connect.regencycenters.com/hs-fs/hubfs/ROLL1-780x520.jpg?width=780&name=ROLL1-780x520.jpg)Located in the Washington, D.C. area, these five retail locations will feature showrooms with contemporary, colorful design elements situated in booming lifestyle centers alongside other popular retailers, as opposed to the typical brick-and-mortar retail shops that can be found adjacent to mechanics garages. At Roll, shoppers have the opportunity to select their products from the showroom or shop online. One installation option includes leaving your car at the showroom and having it returned valet-style after being serviced.

“Pre-market testing indicated that Millennials and women, in particular, responded favorably to the concept,” said Matthew Stern of [RetailWire](https://www.retailwire.com/discussion/will-goodyear-roll-over-rivals-with-new-millennial-friendly-showroom-concept%e2%80%a8/). “While for years the conventional wisdom was that Millennials were forsaking cars in favor of less expensive, more city-friendly modes of transportation like bikes and walking, more recent data has indicated that Millennial car purchases are on the upswing. This is especially true for new, environmentally-friendly vehicles.”

Learn more about Roll by Goodyear [here](https://www.retailwire.com/discussion/will-goodyear-roll-over-rivals-with-new-millennial-friendly-showroom-concept%e2%80%a8/).

Photo credit: [Roll by Goodyear](https://www.rollbygoodyear.com/)

##### Connect With Us

[Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  >

[Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  >

[Find a Space For Your Place](https://www.regencycenters.com/properties)  >

##### Related Stories

[Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jun 16 REI Joins Regency's Indigo Square in Mt. Pleasant, SC](https://connect.regencycenters.com/blog/rei-joins-indigo-square-mt.-pleasant-sc) [Jun 06 Grand Ridge Plaza Launches On-Site Public WiFi in Issaquah, WA](https://connect.regencycenters.com/blog/grand-ridge-plaza-public-wifi) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Jun 15 Video: CEO Lisa Palmer on Post-Pandemic Grocery-Anchored Retail](https://connect.regencycenters.com/blog/ceo-lisa-palmer-nareit-week-virtual-investor-conference-2020) [Jun 27 Video: CEO Hap Stein on Grocers Creating In-Store Experience at Nareit’s REITweek](https://connect.regencycenters.com/blog/ceo-hap-stein-at-nareit-week-new-york-in-store-experience) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper)

Subscribe

[![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/)

- [Careers](https://www.regencycenters.com/regency/careers)
- [Investors](http://investors.regencycenters.com/)
- [News](http://investors.regencycenters.com/news-releases)
- [Fresh Look](https://www.regencycenters.com/regency/fresh-look)
- [Tenants](https://www.regencycenters.com/tenants)
- [Contact](https://www.regencycenters.com/contact)

[Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg)

[Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/)

MEMBER  
**S&P 500**

Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics.

©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy)

 Cookie Settings

![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif)

![](https://connect.regencycenters.com/hubfs/goodyear-roll-interior-666x333.jpg)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Regency Centers",
    "url" : "https://connect.regencycenters.com/blog/author/regency-centers"
  },
  "dateModified" : "2025-01-14T16:20:11.859Z",
  "datePublished" : "2018-11-28T14:56:51.000Z",
  "headline" : "Goodyear Steps Up Its Game With Unique Retail Store Concept",
  "image" : [ "https://connect.regencycenters.com/hubfs/ROLL1-780x520.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://connect.regencycenters.com/blog/goodyear-tires-new-unique-retail-store-concept",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png"
    },
    "name" : "Regency Centers"
  }
}
```