--- title: How Today's Top Online-First Brands are Tackling Physical Retail description: Today's online-first brands are entering the physical retail realm by strategically utilizing consumer-driven values. image: https://connect.regencycenters.com/hubfs/glossier-los-angeles-03.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # How Today's Top Online-First Brands are Tackling Physical Retail [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) October 2, 2018 - [Tweet](https://twitter.com/share) As we've come to see, the role of storefronts proves critical for growth of direct-to-consumer brands. According to [CoStar Group](http://www.costar.com/), the physical retail spaces of online-first brands in particular have grown over 1000 percent within the top 300 American Malls since 2012. While traditional retail requires a product purchase as their core user activity, today’s modern retail values lie less in transactional monetization and more in consumer experiences like high-quality content, VIP membership perks, being part of a lifestyle community, and everything in-between. ![Inside of Glossier store in Los Angeles with light pink textured walls](https://connect.regencycenters.com/hs-fs/hubfs/glossier-los-angeles-03.jpg?width=1600&name=glossier-los-angeles-03.jpg)Moreover, today’s successful direct-to-consumer retailers are keeping a close watch on industry trends in order to implement strategies based on the habits of their consumers’ engagement. With help from factors like location, visual elements, social clubs, consumer intelligence and lifestyle perks, internet-first brands like [Everlane](https://www.everlane.com/) and [Casper](https://casper.com/) are constantly honing in on what consumers value in the physical storefront experience. When it comes to location in particular, the allure of “retail everywhere” can now be found in non-traditional spaces like hotels, [Airbnb](https://www.airbnb.com/) apartments, and co-working spaces, etc. Visually, retailers like [Glossier](https://www.glossier.com/) are heavily investing in creating viral, "ultra-Instagrammable" environments as a social experience that promotes sales. With consumer intelligence in mind, brands like [Warby Parker](https://www.warbyparker.com/) are honing in on the optimization of its physical space including design and display. Lastly, more and more of today’s shoppers are in search of brands — like [Goop](https://goop.com/), for example — that promote well-rounded, sustainable and healthy lifestyles. Learn more about trends in physical retail [here](https://www.glossy.co/fashion/opinion-5-tactics-for-winning-at-physical-retail?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=180920). Photo credit: [Glossier](https://www.glossier.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Mar 21 See Inside Glossier's San Francisco Rhea Cafe Pop-Up Shop](https://connect.regencycenters.com/blog/glossier-and-rheas-cafe-unveil-san-francisco-based-pop-up-experience) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Jun 15 Video: CEO Lisa Palmer on Post-Pandemic Grocery-Anchored Retail](https://connect.regencycenters.com/blog/ceo-lisa-palmer-nareit-week-virtual-investor-conference-2020) [Jun 27 Video: CEO Hap Stein on Grocers Creating In-Store Experience at Nareit’s REITweek](https://connect.regencycenters.com/blog/ceo-hap-stein-at-nareit-week-new-york-in-store-experience) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/glossier-los-angeles-03.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-21T16:35:13.464Z", "datePublished" : "2018-10-02T18:09:25.000Z", "headline" : "How Today's Top Online-First Brands are Tackling Physical Retail", "image" : [ "https://connect.regencycenters.com/hubfs/glossier-los-angeles-03.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/how-todays-top-brands-are-tackling-physical-retail", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```