--- title: See What AE is Using to Share Stories of its Unique, Diverse Customer Base description: "American Eagle (AE) is using social media to scout members of its audience — particularly from Gen Z — for its #AExME initiative in an effort to share the stories of its unique and diverse customer base." image: https://connect.regencycenters.com/hubfs/24899880_10155423400064039_7896196839443339186_n.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # See What AE is Using to Share Stories of its Unique, Diverse Customer Base [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) February 6, 2019 - [Tweet](https://twitter.com/share) In an effort to maintain an authentic brand voice and create long-lasting relationships with its Gen Z audience in particular, [American Eagle (AE)](https://www.ae.com/) is utilizing the power of social media to directly cast real members of its customer base to star in its newest advertising campaigns. An extension of the [#AExME](https://www.ae.com/women-ae-x-me/web/s-cms/8060009) initiative, the campaigns seek to share messages of diversity, empowerment and inclusion through promoting the various forms of self-expression and individual styles of its audience. ![Woman leaning on a gift box in a red room](https://connect.regencycenters.com/hs-fs/hubfs/24899880_10155423400064039_7896196839443339186_n.jpg?width=960&name=24899880_10155423400064039_7896196839443339186_n.jpg)Under the same #AExME umbrella, the fall campaigns for AE’s [Ne(X)t Level Jeans](https://www.ae.com/women-jeans-ne-x-t-level-stretch/web/s-cat/8430033) similarly feature members of its real life customer base as well as an actual in-store associate. Shot intentionally in environments that directly reflect shared interests like music and creativity, the Gen Z subjects shared their unique stories and personal styles in conjunction with the back-to-school season. The campaign also features a short video showcasing a diverse array of consumers across various body types and genders. ![Screenshot of an instagram post from American Eagle featuring a fashion content creator](https://connect.regencycenters.com/hs-fs/hubfs/AE-Brinda.jpg?width=1284&name=AE-Brinda.jpg) With its long-standing approach to inclusion across marketing and advertising initiatives, [American Eagle Outfitters](https://www.ae.com/) — the parent company of AE — along with its lifestyle and apparel brand, [Aerie](https://www.ae.com/aerie/aerie/s-cms/4840006), has seen much success through promoting themes like individual style, body positivity and ethnic diversity. “Aerie has also been successful in partnering with influencers on YouTube,” said [Retail Dive](https://www.retaildive.com/news/american-eagle-hands-creative-control-to-gen-zers-for-spring-campaign/547006/). “... like body-positive [Iskra](https://www.instagram.com/iskra/?hl=en), whose videos drove 57% of the brand's views on the platform in 2017, according to [Gartner L2](https://www.l2inc.com/research).” Learn more about American Eagle Outfitters marketing initiatives [here](https://www.retaildive.com/news/american-eagle-hands-creative-control-to-gen-zers-for-spring-campaign/547006/). Photo credit: [American Eagle & AE Instagram](https://www.ae.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Aug 18 Chasewood Plaza Opens EllaB Pop-Up Shop After Connecting via Instagram](https://connect.regencycenters.com/blog/chasewood-plaza-ellab-pop-up-instagram) [Jun 26 Faith Hershey and Gabriel Gonzalez Make Duke Long 'Top 100' CRE Twitter List](https://connect.regencycenters.com/blog/faith-hershey-gabriel-gonzalez-make-duke-long-top-twitter-list) [Sep 12 How Millennial and Gen Z Consumers are Changing the Future of Mobile Ads](https://connect.regencycenters.com/blog/learn-how-millennial-and-gen-z-consumers-are-changing-the-future-of-mobile-ads) [Aug 29 Learn How Walmart and Nordstrom are Utilizing Influencer Marketing Tactics](https://connect.regencycenters.com/blog/learn-how-gen-z-online-influencers-are-changing-the-retail-marketing-landscape) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/24899880_10155423400064039_7896196839443339186_n.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2024-11-05T18:54:52.647Z", "datePublished" : "2019-02-06T14:23:58.000Z", "headline" : "See What AE is Using to Share Stories of its Unique, Diverse Customer Base", "image" : [ "https://connect.regencycenters.com/hubfs/24899880_10155423400064039_7896196839443339186_n.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/learn-how-ae-is-utilizing-social-media-and-gen-z-for-its-latest-campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```