Schwarzschild Jewelers to Open at Regency's Carytown Exchange

Schwarzschild Jewelers is moving from its Cary Court Shopping Center location to Regency's Carytown Exchange, in celebration of its 125th anniversary in 2023. The luxury jeweler made Richmond retail history as one of the first established downtown stores to open in the city's growing West End area in 1954. The new custom-built location will anchor the main building that faces Cary Street alongside J.P. Morgan Chase and other retailers.

The new location, selected with customer convenience in mind, will give Schwarzschild Jewelers a more prominent presence, and continue to celebrate the charm and character of Carytown.


Today, Carytown is one of the area’s most vibrant shopping areas in the City of Richmond,” said Kiley Schiffman Storrs, Director of Marketing, Schwarzschild Jewelers. “Schwarzschild has a tradition of innovation and culture geared towards providing the highest level of customer service to our clients, which includes positioning our stores in areas that are most convenient to our customers. Our new location puts us right where we want to be - in the center of one of the highest traffic areas, allowing us to provide the best experience possible.

The new 5500 sq. ft. Schwarzschild Jewelers at Carytown Exchange will have a modern yet elegant look and feel, and feature state-of-the-art displays and amenities. The exterior of the building will keep with the eclectic nature of Carytown by showcasing an intense blue hue. The interior will highlight Schwarzschild’s commitment to customer service, showcasing boutiques from some of the world’s top jewelry and watch brands, a built-in entertainment bar, and an on-site jeweler and watchmaker for quick service. A grand opening event will be held upon completion of construction in mid-2023.


We really strive for Carytown to be the strongest mix of local and national operators we can provide, while staying true to the spirit of the neighborhood," said Nate Smith, Vice President of Investments, Regency Centers. "Schwarzschild is such a legacy staple of Richmond, and their dedication to quality and service have given them a well-deserved reputation for a reason. Family-owned businesses like these are exactly the kinds of operations we seek out. The care and commitment they make to their community is both professional and personal, and we couldn’t be happier to welcome them to Carytown Exchange.

Schwarzschild Jewelers was established in 1897, when W.H. Schwarzschild was commissioned to represent one of the finest watchmakers of the day. A family-run, independent jeweler, Schwarzschild is one of the region’s oldest retailers and one of the last remaining of Richmond’s carriage-trade businesses. Schwarzschild Jewelers stores are currently located at Short Pump Town Center and Cary Court Shopping Center in Richmond, and in Alverser Plaza in Midlothian.

Anchored by Publix and featuring Torchy's Tacos and Jeni's Splended Ice Creams, Carytown Exchange will reflect the neighborhood's local flavor with a mix of local and national merchants.

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