--- title: New Dunkin' Rebrand Drops the 'Donuts' description: In an effort to reinvent itself as a “beverage-led” company, Dunkin' Donuts has officially rebranded to Dunkin'. image: https://connect.regencycenters.com/hubfs/dunkin_regency_centers.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # New Dunkin' Rebrand Drops the 'Donuts' [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) September 26, 2018 - [Tweet](https://twitter.com/share) [Dunkin’ Donuts](https://www.dunkindonuts.com/en) is making some considerable changes when it comes to their branding. Starting in January, the popular coffee and donuts franchise will drop the word 'donuts' from its advertising initiatives, packaging and signage at new and remodeled stores, as well as digitally across its social media channels. ![Display of the new Dunkin' cups, from small to large](https://connect.regencycenters.com/hs-fs/hubfs/dunkin_regency_centers.jpg?width=1910&name=dunkin_regency_centers.jpg)This change comes as part of an initiative to reinvent itself as a “beverage-led” company — as Dunkin’s beverages are said to make up around 60% of the company’s U.S. sales. This rebrand will create a better focus on the company’s selection of coffees and teas, in addition to its to-go food, speedy service, and of course, doughnuts.  "Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer," said David Hoffmann, Dunkin' Brands CEO, according to [CNN Money](https://money.cnn.com/2018/09/25/news/dunkin-donuts-new-name/index.html). Other executives also confirmed that Dunkin’ plans to open 1,000 new stores in the U.S. by the end of 2020. Regency Centers has 23 total Dunkin' locations in its national portfolio. Learn more about Dunkin's branding changes [here](https://money.cnn.com/2018/09/25/news/dunkin-donuts-new-name/index.html). Photo credit: [Dunkin' Brands](https://www.dunkinbrands.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jun 03 National Doughnut Day 2016](https://connect.regencycenters.com/blog/national-doughnut-day-2016) [Mar 06 Krispy Kreme Launching Experiential Doughnut Pop-Up Shop](https://connect.regencycenters.com/blog/krispy-kreme-to-launch-doughnut-pop-up) [Apr 25 Seattle Residents Celebrate Landmark Remaining Part of Ballard Blocks Shopping Center](https://connect.regencycenters.com/blog/seattle-landmark-edith-macefield-house-remains-part-of-ballard-blocks) [Apr 01 Jagalchi Korean Market Debuts at Regency's Serramonte Center in Daly City, CA](https://connect.regencycenters.com/blog/jagalchi-regencys-serramonte-center) [Mar 27 Gregory’s Coffee & Shake Shack Join Glenwood Green in Old Bridge, NJ](https://connect.regencycenters.com/blog/gregorys-coffee-shake-shack-glenwood-green) [Jul 24 Mendocino Farms To Launch First Drive-Thru Concept at Scripps Ranch Marketplace](https://connect.regencycenters.com/blog/mendocino-farms-first-drive-thru-concept-scripps-ranch-marketplace) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Jun 15 Corbin's Corner Shopping Center Transforms with Modern Upgrades](https://connect.regencycenters.com/blog/corbins-corner-transforms-with-modern-upgrades) [Mar 01 Introducing The Crossing, Regency's Market Common Clarendon Reimagined](https://connect.regencycenters.com/blog/crossing-regencys-market-common-clarendon-reimagined) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/dunkin_regency_centers.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-28T17:45:20.353Z", "datePublished" : "2018-09-26T19:24:56.000Z", "headline" : "New Dunkin' Rebrand Drops the 'Donuts'", "image" : [ "https://connect.regencycenters.com/hubfs/dunkin_regency_centers.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/dunkin-drops-the-donuts-with-new-name-rebrand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```