--- title: How Retailers like CVS, LensCrafters and DSW are Contributing to Wellness Trends description: As wellness trends move closer to the mainstream market, retailers like CVS, LensCrafters and DSW are implementing experiences to follow suit. image: https://connect.regencycenters.com/hubfs/solelounge_dsw_regencycenters.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # How Retailers like CVS, LensCrafters and DSW are Contributing to Wellness Trends [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) October 16, 2018 - [Tweet](https://twitter.com/share) As the wellness industry reaches new heights and inches closer to the mainstream market each day, retailers are taking innovative, out-of-the-box measures in order to adhere to current trends in medical, psychotherapeutic and fitness communities. Additionally, these retailers are implementing in-store wellness opportunities and services that add a physical element beyond the typical shopping experience. To stay above the fold, brands including [CVS](https://www.cvs.com/), [DSW](https://www.dsw.com) And [LensCrafters](https://www.lenscrafters.com/) are jumping on the bandwagon. ![Sole Lounge in DSW store with luxe seating areas and decorative chandeliers ](https://connect.regencycenters.com/hs-fs/hubfs/solelounge_dsw_regencycenters.jpg?width=970&name=solelounge_dsw_regencycenters.jpg)LensCrafters, for example, continues to utilize technological enhancements and recently rolled out unique vision care called [Clarifye](https://www.lenscrafters.com/clarifye): a digital eye exam experience that gathers five times the amount of data through a reimagined, high-tech screening process. Popular shoe retailer DSW is captivating consumers through its “innovative lab store” and more specifically, the [Sole lounge](https://www.forbes.com/sites/barbarathau/2018/05/14/dsw-ceo-plots-a-makeover-modeled-after-best-buy-that-amazon-cant-touch/#3ac5cd7e2768): an in-store experience offering pampering services including manicures and pedicures, plus shoe repair and orthotic assistance, “as foot health is integral to total health,” according to Roger Rawlins, DSW's CEO. Meanwhile, [CVS](https://www.cvs.com/) recently underwent a health-and-wellness makeover, morphing into a [Whole Foods](https://www.wholefoodsmarket.com/)-esque aesthetic and layout that focuses less on being sick and more on elements encouraging self-care. These locations include everything from disruptive “discovery zones” intended to spotlight holistic products and services and inventory — which has recently been updated with more than 400 organic products and 1,000 natural items — with positive, health-focused messaging to boot. Learn more about wellness trends in retail [here](https://www.forbes.com/sites/barbarathau/2018/09/24/beyond-yoga-pants-and-gluten-free-bread-how-cvs-to-lenscrafters-are-taking-wellness-to-new-heights/#ff2e2f519e5c). Photo credit: [DSW](https://www.dsw.com) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Dec 19 11 Food and Beverage Trends That Reshaped Dining in 2018](https://connect.regencycenters.com/blog/11-food-and-beverage-trends-reshaping-dining-in-2018) [Oct 31 Three Retail Markets to Keep An Eye On This Holiday Season](https://connect.regencycenters.com/blog/three-retail-markets-to-keep-an-eye-on-this-holiday-season) [Jul 20 Out of Office: Regency's Alex Johnston Conquers Pike's Peak Marathon](https://connect.regencycenters.com/blog/ooo-alex-johnston-pikes-peak-marathon) [Jul 07 Regency Wins 14th Consecutive First Coast Healthiest Companies Award](https://connect.regencycenters.com/blog/first-coast-healthiest-companies-award) [Jan 26 Premium Results Fitness Opens at Riverfront Plaza in Hackensack, NJ](https://connect.regencycenters.com/blog/premium-results-fitness-riverfront-plaza) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Aug 21 CVS App to Offer Video Telemedicine Services](https://connect.regencycenters.com/blog/cvs-app-to-offer-telemedicine-services-through-video) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Oct 31 Dogs First, Owners Second At Nashville's BarkPark](https://connect.regencycenters.com/blog/nashville-barkpark-and-retail-design-thinking) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/solelounge_dsw_regencycenters.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-14T18:23:37.226Z", "datePublished" : "2018-10-16T20:54:44.000Z", "headline" : "How Retailers like CVS, LensCrafters and DSW are Contributing to Wellness Trends", "image" : [ "https://connect.regencycenters.com/hubfs/solelounge_dsw_regencycenters.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/how-retailers-like-cvs-lenscrafters-and-dsw-are-contributing-to-wellness-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```