---
title: Mattress Startup to Sell in West Elm Stores
description: West Elm partners up with Casper mattresses
image: http://connect.regencycenters.com/hubfs/blog-files/casper5d._SR970_.jpg
---

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# Mattress Startup to Sell in West Elm Stores

[Industry News](https://connect.regencycenters.com/blog/author/industry-news)

July 12, 2016

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[West Elm](http://www.westelm.com/) thinks there's a revolution happening in the mattress industry -- and it wants in.

The 13-year-old furniture chain is partnering with a startup at the forefront of that transformation: Casper.

![White Casper mattress on a white background](https://connect.regencycenters.com/hs-fs/hubfs/CasperMattress.jpg?width=789&height=357&name=CasperMattress.jpg "CasperMattress.jpg")

 

Casper has upended the mattress industry in just two years time. It invented a memory foam and latex mattress that comes in six different sizes ranging from $500 to $950. One of the biggest perks: there's no need to barter with sales reps. It delivers the mattress in a box straight to your house and gives you a 100-day trial, both free of charge.

Now, it's announcing a deal with the Williams-Sonoma (WSM)-owned West Elm.

*This is an excerpt from [this full article](http://money.cnn.com/2016/06/29/technology/casper-west-elm/) posted on Money.CNN.com.*

 

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