Mattress Startup to Sell in West Elm Stores

West Elm thinks there's a revolution happening in the mattress industry -- and it wants in.

The 13-year-old furniture chain is partnering with a startup at the forefront of that transformation: Casper.

White Casper mattress

Casper has upended the mattress industry in just two years time. It invented a memory foam and latex mattress that comes in six different sizes ranging from $500 to $950. One of the biggest perks: there's no need to barter with sales reps. It delivers the mattress in a box straight to your house and gives you a 100-day trial, both free of charge.

Now, it's announcing a deal with the Williams-Sonoma (WSM)-owned West Elm.

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