We're proud of our partnership with Wingard Creative in creating a brand for Brooklyn Station on Riverside that honors the historic Jacksonville neighborhood of Brooklyn. These murals serve as a visual reminder of our rich rail heritage and our city's current, and vibrant, art scene. – Jan Hanak, Marketing Design Manager, Regency Centers
Artist David Nackashi commissioned to create public art in Brooklyn that lays foundation for developing a sense of place for emerging neighborhood by celebrating its cultural and historical context.
Regency Centers and Wingard Creative are in the process of erecting two public art murals at the Brooklyn Station development along Riverside Ave. This public art installation seeks to enhance Brooklyn Station by creating a site-specific sense of place that honors the historical character of the neighborhood.
Railroads had a tremendous impact on Jacksonville’s developmental patterns, and the history of the Brooklyn neighborhood has an unmistakable relationship with rail. The modern-day redevelopment of Brooklyn reconnects both a physical and metaphorical bridge between Riverside and downtown. It is within this context that the concept behind Brooklyn Station on Riverside was formed. The brand identity for Brooklyn Station is inspired by the trolleys that ran through the neighborhood, right down Riverside Avenue (formerly known as "Commercial Street").