@RegencyCenters Blog

Bluemercury Launches New Concept Aimed at Men

Beauty retailer Bluemercury, which offers an array of higher-end skincare products, makeup and spa services, is about to expand beyond its current 145-store count. 

Its latest venture takes the form of a new flagship store on New York's Sixth Avenue. Aimed to the male demographic, its goal is to make Bluemercury a household name — or as founder Barry Beck says, "a national brand and a household name, an iconic luxury brand."

From pioneering a new mens' facial, an artificial intelligence mirror, to offering concealers, bronzers, tinted moisturizers and beyond for today's man, the store is a response to "a big change going on" currently, according to Beck's research.

Courtesy of Blumercury
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Macy’s and beGlammed team up for on-demand beauty service

Macy’s is doubling down on beauty — and partnerships. Los Angeles-based beGlammed announced a deal with the department store giant today that will have 1,200 of the startup’s on-demand beauty service stylists offering in-home beauty treatments and services to Macy’s customers in 22 U.S. markets, New York City included.

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Why Barnes & Noble Is Getting Into Beauty

Right across the aisle from a stack of College of William & Mary sweatshirts at the Barnes & Noble campus bookstore in Williamsburg, Virginia, there’s a display with over 50 lipsticks and lip glosses.

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