--- title: Regency Brings Home 2020 MAXI Award for Mellody Farm Launch description: Regency was recently awarded a Silver 2020 MAXI Award for its work on the launch of Mellody Farm in Vernon Hills, IL. image: https://connect.regencycenters.com/hubfs/FEATURE%20%281250X729%29-2.png --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Regency Brings Home 2020 MAXI Award for Mellody Farm Launch [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) July 30, 2020 - [Tweet](https://twitter.com/share) Last week, Regency brought home a [Silver 2020 MAXI Award](https://icsc.secure-platform.com/a/page/global_awards/us_shopping_center_maxi) in the “Launch - Shopping Centers Under 500,000 SF” category for its wildly successful launch of [Mellody Farm](https://www.regencycenters.com/property/detail/60744/Mellody-Farm) in Vernon Hills, IL. Presented by the [International Council of Shopping Centers (ICSC)](https://icsc.secure-platform.com/a/), the MAXI is awarded to recipients for their ability to showcase the creative and innovative practices that paint the picture for the future of the real estate industry, while highlighting the industry’s most innovative events, programs and technologies that add value to shopping centers and companies throughout the U.S. and Canada. ![Mellody Farm lawn and courtyard with trees and art](https://connect.regencycenters.com/hs-fs/hubfs/FEATURE%20(1250X729)-2.png?width=1000&name=FEATURE%20(1250X729)-2.png) Turning the community’s predevelopment excitement into 15 months of increased foot traffic, Regency Centers successfully planned and executed a sustained Mellody Farm launch through the implementation of an omnichannel strategy utilizing digital and traditional tactics. One of the largest new developments near Chicago located at the meeting of two highways in a highly affluent county, Mellody Farm continues to boast a best-in-class mix of merchandising, architecture and placemaking. ![Mellody Farm logo on brick building](https://connect.regencycenters.com/hs-fs/hubfs/41452254_1085077195001370_3796482439459635200_n.jpg?width=1000&name=41452254_1085077195001370_3796482439459635200_n.jpg) > ![Stephanie Parisi Headshot](https://connect.regencycenters.com/hs-fs/hubfs/0-4.jpg?width=242&name=0-4.jpg)In our industry, the ICSC MAXI Awards are like the Grammy’s for outstanding marketing programs at featured shopping centers,” said Stephanie Parisi, Property Marketing Manager. “Mellody Farm has been a special property even before development, complemented by the center’s architecture, a best-in-class merchant list, an engaged and excited community, and its local governance. I’m proud to say I’ve been a part of this project and look forward to its growth. ![REI exterior and entrance at Mellody Farm](https://connect.regencycenters.com/hs-fs/hubfs/ac024760-d789-4c39-aff4-1aed58a1aa66-full.jpg?width=1000&name=ac024760-d789-4c39-aff4-1aed58a1aa66-full.jpg) Click [here](https://vimeo.com/441151990) to watch the highlights video of the 2020 MAXI Awards ceremony, and check out the list of other incredible winners [here](https://www.icsc.com/news-and-views/icsc-exchange/icsc-announces-2020-maxi-awards-winners). Mellody Farm is anchored by key retailers including [Whole Foods](http://www.wholefoods.com), [REI](http://www.rei.com), [West Elm](http://www.westelm.com), [Barnes & Noble](http://www.barnesandnoble.com), [HomeGoods](http://www.homegoods.com) and [Nordstrom Rack](http://www.nordstromrack.com), etc. Lean more about the development [here](https://mellodyfarm.com/), and follow along on [Instagram](https://www.instagram.com/mellodyfarm/), [Facebook](https://www.facebook.com/MellodyFarm/) and [YouTube](https://www.youtube.com/watch?v=COOqY6kzI24&feature=youtu.be) for more information. ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 20 Cultivating Community: Urban Farm at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/cultivating-community-recap-of-urban-farm-at-regencys-mellody-farm) [Jan 30 New Retailers Expand Regency’s Portfolio in the Midwest](https://connect.regencycenters.com/blog/new-retailers-expand-regencys-portfolio-in-the-midwest) [Jun 27 A New Urban Farm Has Sprouted at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/urban-farm-sprouted-at-regencys-mellody-farm) [Feb 20 Cultivating Community: Urban Farm at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/cultivating-community-recap-of-urban-farm-at-regencys-mellody-farm) [Jun 27 A New Urban Farm Has Sprouted at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/urban-farm-sprouted-at-regencys-mellody-farm) [Nov 16 Regency Embraces Fall with Events and Partnerships from Coast to Coast](https://connect.regencycenters.com/blog/fall-events-2023) [May 30 Regency Centers Brings Home Two 2024 MAXI Global Awards at ICSC Las Vegas](https://connect.regencycenters.com/blog/2024-icsc-maxi-global-awards) [Jun 29 Regency Brings Home 2022 Gold ICSC Maxi Award](https://connect.regencycenters.com/blog/2022-icsc-maxi-award) [Aug 09 Regency Brings Home Two Gold & One Silver 2021 ICSC Maxi Awards](https://connect.regencycenters.com/blog/regency-2021-icsc-maxi-awards) [May 14 Regency Centers Earns 18th Consecutive First Coast Healthiest Companies Award](https://connect.regencycenters.com/blog/18th-first-coast-healthiest-companies-award) [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Jan 29 Regency Centers Acquires Mount Sinai Shopping Center in Long Island](https://connect.regencycenters.com/blog/mount-sinai-shopping-center-in-long-island) [Feb 20 Cultivating Community: Urban Farm at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/cultivating-community-recap-of-urban-farm-at-regencys-mellody-farm) [Jan 30 New Retailers Expand Regency’s Portfolio in the Midwest](https://connect.regencycenters.com/blog/new-retailers-expand-regencys-portfolio-in-the-midwest) [Jun 27 A New Urban Farm Has Sprouted at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/urban-farm-sprouted-at-regencys-mellody-farm) [May 30 Regency Centers Brings Home Two 2024 MAXI Global Awards at ICSC Las Vegas](https://connect.regencycenters.com/blog/2024-icsc-maxi-global-awards) [Jun 29 Regency Brings Home 2022 Gold ICSC Maxi Award](https://connect.regencycenters.com/blog/2022-icsc-maxi-award) [Aug 09 Regency Brings Home Two Gold & One Silver 2021 ICSC Maxi Awards](https://connect.regencycenters.com/blog/regency-2021-icsc-maxi-awards) [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - 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