An Inside Look at Plum Pretty Sugar: Fresh Look Story, Winter 2016

inside Plum Pretty Sugar store with clothing racks

Entrepreneur Charlotte Hale, whose love for all things, well, plum pretty, inspired her concept, Plum Pretty Sugar. What started as an online boutique in 2009 has blossomed into a brick-and-mortar store at Regency Centers’ Village at La Floresta in Brea, California. The storefront is a lifestyle extension of 

“The merchandising approach we took at La Floresta was to introduce best-in-class local and regional retailers into the Brea market,” said Omar Hussein, Senior Leasing Agent at Regency Centers. “Plum Pretty Sugar has built an extremely successful online business, so its been exciting to debut the brands’ first brick-and-mortar store at our center.”

In February, the retailer celebrated its grand opening. The 2,691 SF space is designed in a soft color palette with metallic accents that complement the delicate, Hamptons-chic merchandise. Plum Pretty Sugar is known for its ultra-feminine collection of apparel along with specialty gifts, accessories, and a cozy home goods section.

Inside of Plum Pretty Sugar store

“This is really a special moment for Plum Pretty Sugar. I am thrilled to be expanding our brand and embarking on this new chapter,“ said Founder and Creative Director, Charlotte Hale. "Our new Brea store was designed to be an inspiring showroom focusing on our significant best-sellers alongside unique offerings in our feminine and fresh point of view."

Many elements make Plum Pretty Sugar unique, here’s what I adore most about the polished brand:

Gifts and More

Whether you're looking for a gift or treating yourself – Plum Pretty Sugar carries on-the-go totes and bags, pillows, frames, fragrances, stationery and eye masks – beauty sleep, anyone? Stylize presents with gift-wrapping sheets and letterpress tags that are available in multiple designs.

Couch area inside of Plum Pretty Sugar store


Easy-Living Women's Apparel

Featured in Ladies Home Journal, OC Register and on the Today Show, Plum Pretty Sugar has become a go-to choice for effortless-breezy apparel. The lifestyle brand offers options including dresses, rompers, robes, shortie sets, cover-ups, pajamas and accessories. All of the prints will add a playful pop of color in photographs. Elevate your vacation {or staycation} style with a trip to Plum Pretty Sugar.

woman in floral romper on edge of a dock overlooking ocean


PPS Couture

Plum Pretty Sugar launched a line of handcrafted gowns called PPS Couture. Each dress is made with silk chiffon and features delicate detailing on a romantic floral print. Break away from the ordinary and wear an exclusive PPS Couture gown.

bridesmaids in light floral dresses holding bouquets out in a prairie

Mommy and Daughter Lookalikes

Not much is more precious than coveted mother and daughter time, especially when it involves weekend lounging. Make your little princess feel extra special with matching ‘mommy and me’ robes. Robes also make a perfect prop for a family or newborn photo session. Expecting? Plum Pretty Sugar offers a fashionable line of maternity ‘before, during and after’ apparel.  

woman in floral robe hugging young girl in same floral robe and flower crown

Between the Seams

If you think the merchandise is sweet, wait until you read Between the Seams, Plum Pretty Sugar’s official blog and journal. From style and décor advice to real-life dream weddings, and travel destinations, Between the Seams, will inspire creativity and keep you in the know.

“We love sharing our favorite pretty things,” said Charlotte Hale. “It’s a great pleasure to now be able to do so in-person, one-on-one, in a brick-and-mortar retail format.”

plum pretty sugar banner ad of woman holding bouquet


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