---
title: Learn How Retail Brands are Competing for Shoppers' Habits
description: Conducted in late 2017, the most recent PxC consumer insights survey represents over 22,000 respondents in 27 territories, and paints a vivid picture of retail patrons – and their various shopping habits – across a variety of ages, genders and geographical locations.
image: https://connect.regencycenters.com/hubfs/31186243_10156168308819277_7867323124885225472_o.jpg
---

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# Learn How Retail Brands are Competing for Shoppers' Habits

[Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers)

May 1, 2018

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The challenges and triumphs in the ever-changing world of traditional retail have recently been re-analyzed can be found – for the seventh year in a row – via the [annual PwC consumer insights survey.](https://www.strategy-business.com/article/Competing-for-Shoppers-Habits?gko=3c9e9) Conducted in late 2017, the most recent survey represents more than 22,000 respondents in 27 territories. It paints a vivid picture of retail patrons and their various shopping habits across a variety of ages, genders and geographical locations.

![Two women outdoors walking the streets holding large shopping bags](https://connect.regencycenters.com/hs-fs/hubfs/31186243_10156168308819277_7867323124885225472_o.jpg?width=2048&height=1365&name=31186243_10156168308819277_7867323124885225472_o.jpg)What do this year’s statistics tell us? For starters, fifty-three percent of respondents were able to specify and name in-person interactions with knowledgeable, helpful salespeople — a larger percentage than those who named personalized offers (forty percent). And while shoppers increasingly use smartphones as a routine gateway for shopping, studies also show forty-four percent of shoppers haven’t given up on the in-store experience.

> Responses also reflect that the average consumer is seeking emotionally satisfying connections with the retailers they choose to shop with – relishing in the excitement that comes along with making a shopping discovery, finding their new favorite stores, and even publishing these findings online.

Learn more about how retail brands are competing for shoppers’ habits [here](https://www.strategy-business.com/article/Competing-for-Shoppers-Habits?gko=3c9e9).

Photo credit: [PwC](https://www.facebook.com/PwC/photos/a.10151070390824277.443520.5845959276/10156168308809277/?type=3&theater)

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