--- title: Tiffany & Co. is Taking a Millennial-Focused Approach to Industry Changes description: Tiffany & Co. has rebranded in an attempt to appeal to a more millennial consumer base. image: https://connect.regencycenters.com/hubfs/20180605_HP_Tile2_5x3Promo_US_tiffany_two_a_t.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Tiffany & Co. is Taking a Millennial-Focused Approach to Industry Changes [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) July 3, 2018 - [Tweet](https://twitter.com/share) In the jewelry industry, ‘cool’ is quickly becoming the new classic; the times they are a-changing, and [Tiffany & Co.](https://www.tiffany.com/) is embracing it. In utilizing marketing tactics and rolling out price points that better appeal to the millennial audience and consumer base, the jeweler has recently received a spike in sales.    ![Black and white Tiffany & Co. advertisement featuring Maddie Ziegler showing bracelets and necklaces](https://connect.regencycenters.com/hs-fs/hubfs/20180605_HP_Tile2_5x3Promo_US_tiffany_two_a_t.jpg?width=1240&name=20180605_HP_Tile2_5x3Promo_US_tiffany_two_a_t.jpg)The company rolled out their [“Believe in Dreams”](http://press.tiffany.com/Shared/Media/Doc/News_332.PDF) campaign last month, which spotlights young, hip icons like professional teenage dancer [Maddie Ziegler](https://www.instagram.com/maddieziegler/?hl=en) and American rapper, [A$AP Ferg](http://www.stillstriving.com/). To follow, the “Believe in Love,” campaign — promoting the company’s wedding and engagement ring collections — features same-sex and interracial couples, celebrating diversity and equality in relationships across today’s modern world. According to [CNN](http://money.cnn.com/2018/06/19/news/companies/tiffany-millennial-marketing/index.html?mc_cid=147811bef7&mc_eid=f140f83627), “The message is working: Engagement ring sales are up, and Tiffany is successfully luring younger shoppers into its flagship New York City store with its [Blue Box Cafe](https://www.tiffany.com/Locations/EventDetail.aspx?eventid=1063).” While this new modern era of Tiffany & Co. has introduced some items that are more affordable for the younger buyer and appealing to the younger eye, long-time, devoted regulars can rest assured that the company’s commitment to quality and luxury is here to stay. "If you don't capture the Millennial customer, you put your business model at extreme risk for the future," said Cowen analyst Oliver Chen. Learn more about the future of Tiffany & Co. [here](http://money.cnn.com/2018/06/19/news/companies/tiffany-millennial-marketing/index.html?mc_cid=147811bef7&mc_eid=f140f83627). Photo credit: [Tiffany & Co.](https://www.tiffany.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Apr 28 Regency's Westwood Village Welcomes James Avery Artisan Jewelry](https://connect.regencycenters.com/blog/westwood-village-welcomes-james-avery-jewelry) [Oct 19 Bailey’s Fine Jewelry: A Story of Family and Friendship](https://connect.regencycenters.com/blog/baileys-fine-jewelry-a-story-of-family-and-friendship) [Feb 13 Read All About It: Barnes & Noble To Open Three New Regency Centers Locations](https://connect.regencycenters.com/blog/barnes-noble-to-open-three-new-stores-at-regency-centers) [Jan 30 New Retailers Expand Regency’s Portfolio in the Midwest](https://connect.regencycenters.com/blog/new-retailers-expand-regencys-portfolio-in-the-midwest) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Jul 07 Retailer Onward Reserve Opens Location at Raleigh's Cameron Village](https://connect.regencycenters.com/blog/onward-reserve-opens-12th-location-cameron-village) [Dec 18 RH Unveils a Luxury Experiential Location](https://connect.regencycenters.com/blog/rh-unveils-luxury-experiential-location-in-napa-valley) [Oct 31 Three Retail Markets to Keep An Eye On This Holiday Season](https://connect.regencycenters.com/blog/three-retail-markets-to-keep-an-eye-on-this-holiday-season) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) [Jun 11 The Millennial Influence on Retail - Events & Experience](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-events-experience) [Jun 04 The Millennial Influence on Retail - Technology](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-technology) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/20180605_HP_Tile2_5x3Promo_US_tiffany_two_a_t.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-21T20:25:10.264Z", "datePublished" : "2018-07-03T15:29:50.000Z", "headline" : "Tiffany & Co. is Taking a Millennial-Focused Approach to Industry Changes", "image" : [ "https://connect.regencycenters.com/hubfs/20180605_HP_Tile2_5x3Promo_US_tiffany_two_a_t.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/tiffany-is-taking-a-millennial-focused-approach-to-industry-changes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```