Last week, in partnership with Jordan, Shopify, Darkstore and R/GA, Snapchat pulled off an augmented reality sales stunt for the books. Launched timely during the highly anticipated NBA All-Star 2018 weekend, the image messaging and multimedia app promoted the new Air Jordan III Tinker sneakers, which went on sale exclusively via QR code. The sneaker release sold out in a whopping 23 minutes.
Macy’s is doubling down on beauty — and partnerships. Los Angeles-based beGlammed announced a deal with the department store giant today that will have 1,200 of the startup’s on-demand beauty service stylists offering in-home beauty treatments and services to Macy’s customers in 22 U.S. markets, New York City included.
Start with the shoes but move on from there. That's the plan at Foot Locker Inc., long known for its sneakers, which is reorganizing its stores to further highlight top brands, designating areas to showcase trends, and adding more displays of full sports gear to encourage broader shopping.
Pizza Hut wants you to play with your food. Or at least, the box it comes in. The restaurant just unveiled the "world's first playable DJ pizza box" that turns the folding cardboard container into a complete turntable setup, including two decks, volume sliders, pitch controls and a crossfader.
Work's out and it's time for happy hour. Where to go for a stiff drink? One surprising destination of choice: Urban Outfitters. The hipster retailer has begun to offer customers much more than clothing at certain locations. Now visitors can shop, or just head for its bar area.
Macy's is testing a mobile tool using artificial intelligence that lets shoppers get answers customized to the store they're in — like where a particular brand is located or what's in stock — that they would normally ask a sales associate face-to-face.