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Planning and promoting an event of any kind is no easy feat. Partnerships and collaboration, coupled with social media outreach, can often be key contributors to the event's success.
On Saturday, March 18, more than 100 people dined at Grand Ridge Plaza's Sip Wine Bar, outside of Seattle in Issaquah Highlands, WA. Typically not a family venue, Sip morphed into the perfect setting for young children to meet one of their favorite Disney princesses – Belle — at a special 'Enchanted' Lunch event.
To promote the event Grand Ridge Plaza partnered with local blog, Macaroni Kid. Through this partnership GRP helped amplify and support its merchants' marketing initiatives, especially when advertising partners Macaroni Kid increased the reach.
At first, event uptake was slow but once Grand Ridge Plaza began pushing advertisements and information on its blog, social media channels — Facebook and Instagram, and the Macaroni Kid blog, reservations steadily and quickly increased. Also worth noting: many diners were first timers to Sip.
Sip worked with Seattle Party Princesses, who helped contributed to the event's overall success as the actress playing Belle was a natural at interacting with children and posing for photos, helping parents capture the experience.
When princess Belle arrived it was magical — meeting a fairy tale princess was a huge draw. It was also effective to bring a different audience into a restaurant that is not known as a family destination. During the two-hour Enchanted Lunch more than 100 people dined at the eatery.
"By partnering with Grand Ridge Plaza and Macaroni Kid, Sip at the wine bar increased reservations for our recent 'Beauty & the Beast' family event," said Amanda Lybeck, Marketing Communications Manager for Ministro Management Group. "Our lunch with Princess Belle event aimed to bring young families into the restaurant on a Saturday afternoon, when the wine bar is typically closed. Social media helped us to reach a new and different demographic, and had a measurable impact on reservations."
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