--- title: Facebook Announces Holiday Pop-Up Shops Showcasing Small Businesses description: "In an effort to spotlight 100 of the \"most-loved small businesses and digital-native brands on Facebook and Instagram,” Facebook is launching holiday pop-up experiences at nine Macy's locations around the country." image: https://connect.regencycenters.com/hubfs/dims.jpeg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Facebook Announces Holiday Pop-Up Shops Showcasing Small Businesses [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) November 7, 2018 - [Tweet](https://twitter.com/share) In an interesting spin on pop-up shop experiences, social networking site [Facebook](http://www.facebook.com/) recently announced its foray into the pop-up space for the upcoming holiday season. In partnership with [Macy’s,](https://www.macys.com/) and soon to be found in nine stores across the country, the pop-up shops will focus on the efforts of 100 of the "most-loved small businesses and digital-native brands on Facebook and Instagram,” according to [Fast Company.](https://www.fastcompany.com/90263002/facebook-just-opened-pop-up-retail-shops-in-time-for-the-holidays) ![Small business goods on display in facebook pop up store, made to look like physical digital posts](https://connect.regencycenters.com/hs-fs/hubfs/dims.jpeg?width=1600&name=dims.jpeg)Created in part to bridge the gap between digital and physical shopping experiences — particularly for small businesses — the holiday roundup will feature socially-conscious movers, shakers and makers. Brands include [Two Blind Brothers](https://twoblindbrothers.com/) — an ultra-soft clothing line benefiting blindness research — and [Bespoke Post](https://www.bespokepost.com/), [Love Your Melon](https://loveyourmelon.com/), and [Charleston Gourmet Burger Company](https://charlestongourmetburger.com/), among others. Facebook has paid for each merchant's one-time fee for space at Macy's, and merchants will take home 100% of their sales revenue. "All over the world people are running businesses, big and small, that have inspiring stories and we want to help them succeed," said Michelle Klein, Facebook’s Director of North America Marketing.  " We are thrilled to be partnering with one of the world’s biggest retailers to bring some of those businesses to a physical store this holiday season." > We are thrilled to be partnering with one of the world’s biggest retailers to bring some of those businesses to a physical store this holiday season. These unique pop-up experiences can now be found at [The Market @ Macy’s](https://www.themarketatmacys.com/) in New York City, as well as Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, and San Francisco. They are projected to close in February 2019. Learn more about Facebook’s pop-up shops [here](https://www.fastcompany.com/90263002/facebook-just-opened-pop-up-retail-shops-in-time-for-the-holidays). Photo credit: [Facebook](http://www.facebook.com/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Dec 19 Market Common Clarendon Supports Local Hospital with Light-Up Installation](https://connect.regencycenters.com/blog/market-common-clarendon-arlington-supports-childrens-national-hospital) [Dec 01 Mellody Farm's Second Annual Holiday Gift Guide](https://connect.regencycenters.com/blog/mellody-farms-second-annual-holiday-gift-guide) [Nov 21 1000+ Guests Celebrate Annual Santa's Arrival at Serramonte Center](https://connect.regencycenters.com/blog/1000-guests-celebrate-annual-santas-arrival-at-serramonte-center) [Nov 22 Local Influencer Opens 'Dandy' Pop-Up Boutique at Regency's Brooklyn Station](https://connect.regencycenters.com/blog/local-influencer-pop-up-shop-dandy-brooklyn-station) [Aug 18 Chasewood Plaza Opens EllaB Pop-Up Shop After Connecting via Instagram](https://connect.regencycenters.com/blog/chasewood-plaza-ellab-pop-up-instagram) [Feb 26 lululemon Announces Nocatee Town Center Pop-Up Store](https://connect.regencycenters.com/blog/lululemon-announces-nocatee-town-center-pop-up-shop) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jun 16 REI Joins Regency's Indigo Square in Mt. Pleasant, SC](https://connect.regencycenters.com/blog/rei-joins-indigo-square-mt.-pleasant-sc) [Jun 06 Grand Ridge Plaza Launches On-Site Public WiFi in Issaquah, WA](https://connect.regencycenters.com/blog/grand-ridge-plaza-public-wifi) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jan 04 Regency's Ballard Blocks Hosts Community Donation Drive in Seattle, WA](https://connect.regencycenters.com/blog/ballard-blocks-community-donation-drive) [Jan 16 Britney Spears Pop-Up Experience Coming to LA's Town and Country](https://connect.regencycenters.com/blog/town-country-the-zone-britney-spears-los-angeles) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Sep 01 Mini Bar Donuts to Join Regency's Fleming Island Shopping Center](https://connect.regencycenters.com/blog/mini-bar-fleming-island) [Jul 06 Lady Octopus Tattoos to Open at Regency's The Crossing Clarendon](https://connect.regencycenters.com/blog/lady-octopus-tattoos-to-open-at-regencys-the-crossing-clarendon) [Dec 20 Target, Best Buy, Macy's Among 2018 Standout Holiday Retailers](https://connect.regencycenters.com/blog/target-best-buy-macys-and-more-among-2018-standout-holiday-retailers) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/dims.jpeg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-28T17:39:22.389Z", "datePublished" : "2018-11-07T20:30:22.000Z", "headline" : "Facebook Announces Holiday Pop-Up Shops Showcasing Small Businesses", "image" : [ "https://connect.regencycenters.com/hubfs/dims.jpeg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/facebook-announces-macys-holiday-pop-up-experiences", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```