In an interesting spin on pop-up shop experiences, social networking site Facebook recently announced its foray into the pop-up space for the upcoming holiday season. In partnership with Macy’s, and soon to be found in nine stores across the country, the pop-up shops will focus on the efforts of 100 of the "most-loved small businesses and digital-native brands on Facebook and Instagram,” according to Fast Company.
Created in part to bridge the gap between digital and physical shopping experiences — particularly for small businesses — the holiday roundup will feature socially-conscious movers, shakers and makers. Brands include Two Blind Brothers — an ultra-soft clothing line benefiting blindness research — and Bespoke Post, Love Your Melon, and Charleston Gourmet Burger Company, among others. Facebook has paid for each merchant's one-time fee for space at Macy's, and merchants will take home 100% of their sales revenue.
"All over the world people are running businesses, big and small, that have inspiring stories and we want to help them succeed," said Michelle Klein, Facebook’s Director of North America Marketing. " We are thrilled to be partnering with one of the world’s biggest retailers to bring some of those businesses to a physical store this holiday season."
We are thrilled to be partnering with one of the world’s biggest retailers to bring some of those businesses to a physical store this holiday season.
These unique pop-up experiences can now be found at The Market @ Macy’s in New York City, as well as Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, and San Francisco. They are projected to close in February 2019.
Learn more about Facebook’s pop-up shops here.
Photo credit: Facebook