---
title: Target, Best Buy, Macy's Among 2018 Standout Holiday Retailers
description: When it comes to holiday shopping this year, the top 5 retailers taking the lead in sales include Target, Walmart, Best Buy, Macy's and Lowe's, according to the Wall Street Journal.
image: https://connect.regencycenters.com/hubfs/Target_HolidaySeason.jpg
---

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# Target, Best Buy, Macy's Among 2018 Standout Holiday Retailers

[Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers)

[Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) December 20, 2018

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In today’s current climate of rising wages, lower unemployment and strengthened consumer confidence, heightened levels of spending are projected overall for this holiday season. Taking the Thanksgiving/Black Friday shopping rush into account, and with Christmas around the corner, there are quite a few brands in the retail world who are expected to come out on top with sales in 2018. According to the [Wall Street Journal](https://www.wsj.com/articles/look-to-these-five-retailers-to-bring-holiday-cheer-11544788981), companies taking the lead lead include [Target](https://www.target.com/), [Walmart](https://www.walmart.com/), [Lowe’s](https://www.lowes.com/), [Macy’s](https://www.macys.com/) and [Best Buy](https://www.bestbuy.com/).

![Woman in red shirt holding gifts in front of decorated Christmas tree and fireplace mantle with stockings](https://connect.regencycenters.com/hs-fs/hubfs/Target_HolidaySeason.jpg?width=940&name=Target_HolidaySeason.jpg)With store remodels, upgraded e-commerce capabilities and additional major investments across the board, Target is making “the right moves in the digital era,” as stated by the [Wall Street Journal](https://www.wsj.com/articles/look-to-these-five-retailers-to-bring-holiday-cheer-11544788981). Target provides shoppers with the flexibility and convenience of both brick-and-mortar and online shopping. Standing tall alongside Target when it comes to the toy department is Walmart, which is among the top-three winners in toy sales. And while Lowe’s isn’t the most obvious contender, it continues to thrive during the holidays as one of the top stops for men’s gifts — particularly due to its recent acquisition of exclusive rights to [Craftsman](https://www.lowes.com/b/craftsman.html) tools.

After making some recent moves to improve its margins and update its inventory management, shoppers are flocking to Macy’s — another underestimated, but highly successful, retail operation during the holiday season. And last — but certainly not least — is Best Buy, which continues to lead the charge for the physical retail fight against Amazon. Boasting storefronts that double as warehouses results in speedy shipping times and in-store purchases. Tech-savvy Best Buy shoppers are able to gain the shopping experience they can’t find online.

Learn more about the standout retailers this holiday season [here](https://www.wsj.com/articles/look-to-these-five-retailers-to-bring-holiday-cheer-11544788981).

Photo credit: [Target](https://www.target.com/)

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