As a well-known retailer who has built its foundation and upstanding reputation on the values of wellness, fitness and the great outdoors, it only makes sense that eco-friendliness would be at the forefront of REI’s brand vision. As it turns out, the co-op has been quietly yet meticulously compiling an updated set of sustainability standards for the past two years, covering issues from chemical uses to animal welfare and beyond.
Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.
The company will donate that money to small grassroots organizations that fight for clean water, air and soil. It will work with One Percent For The Planet, an environmental non-profit network, to get the funds to the grassroots organization.