Mellody Farm Debuts Anchor Openings in Vernon Hills, IL With Standout Crowd

After much anticipation, Regency Centers' latest development Mellody Farm, in suburban Chicago, opened to the public October 7. On the chilly fall day hundreds of eager Vernon Hills residents and their families turned out to explore their new 268,200 SF shopping district. Shoppers received their introduction to the center's five anchor store openings — Barnes & Noble, HomeGoods, Nordstrom Rack, REI Co-Op and Whole Foods Market.

Kids of all ages enjoyed caricature artists, face painting, balloon twisters, and a Whole Foods Market-sponsored miniature pumpkin decorating station. Some of Mellody Farm's soon-to-open eateries — B. Good, Roti Modern Mediterranean, and City Barbeque — showcased their food offerings. A group of energetic girls from Dance Center North dazzled on stage while nearby personalities from local radio played popular songs and announced hourly giveaway drawings to Mellody Farm merchants and eateries.

Mellody Farm Vernon Hills giveawaysPhotos: Caron Streibich

Matt Hendy headshotIt was incredibly gratifying to see all of the hard work that the Regency Centers team put into the opening event over the last few months come to fruition,” said Matt Hendy, Regency Centers Vice President of Investments. “It was even more special to see the community embrace it. That really speaks to how impactful a project like this can be.

Young girl with drink and man handing out food
Art also takes center stage at Mellody Farm. From a sprawling 'all the best' oversized sculpture and black-and-white 'smile' mural both created by local artist Matthew Hoffman to Kelsey Montague's Instagram-worthy #whatliftsyou wings mural, shoppers snapped photos and posted to their social media utilizing a #mellodyfarm hashtag. Hoffman offered up his signature 'you are beautiful' and 'smile' merchandise at a pop-up table at the event. Across from the event tent was global street artist, Tristan Eaton, who was hard at work on a colorful mural between Nordstrom Rack and Barnes & Noble. Passersby stopped to take photos and admire the art — created only with spray paint.

Tristan Eaton Mural at Mellody Farms Vernon Hills
“The leasing team has been telling retailers how supportive and excited the community is of Mellody Farm and how involved it has been throughout the project," said Adam Foret, Regency's Senior Leasing agent. "The event Sunday only solidified that idea. It’s not every day that you have more than three times the expected attendees turn out on a dreary Chicago day for the opening of a shopping center. Something special is happening at Mellody Farm — and it’s exciting to see it unfold.”

Woman posing in front of a Kelsey Montague Wings MuralThe remainder of merchants and eateries will open in the coming weeks and months.

To read the full Chicago Tribune article, click here. To follow Mellody Farm on social media: Instagram and Facebook.

Related Stories
Feb 25 LUXE Wearhouse Opens Second IL Location; Provides Boutique Experience Oct 02 Fresh Look Stories, Fall 2019 Sep 12 Local Influencers & Bloggers Explore Huntington Beach's Newland Center Feb 25 LUXE Wearhouse Opens Second IL Location; Provides Boutique Experience Jan 22 Online Mattress Startup Casper to Open Location in Regency's Portfolio Dec 01 Mellody Farm's Second Annual Holiday Gift Guide Feb 25 LUXE Wearhouse Opens Second IL Location; Provides Boutique Experience Oct 09 Mellody Farm Development Earns Silver CPE Award Aug 28 Regency Welcomes West Elm to Its Portfolio Jun 05 Publix Greenwise-Anchored Indigo Square Opens in Mt. Pleasant, SC Mar 09 Regency Centers Announces The Field at Commonwealth Nov 13 Chimney Rock's Grand Opening Celebration Jun 23 Thrill of the Chase Mar 11 Regency Sponsors girls inc. 'Women of Vision' Celebration Luncheon Mar 05 High School Students, Regency Employees Join Forces at ULI UrbanPlan Mar 03 Out of Office: A Q&A with Marc Elias, CrossFit Aficionado Feb 25 LUXE Wearhouse Opens Second IL Location; Provides Boutique Experience Jan 22 Online Mattress Startup Casper to Open Location in Regency's Portfolio Dec 01 Mellody Farm's Second Annual Holiday Gift Guide Oct 24 Houston Astros & The Market at Springwoods Village Partner on Mural Mar 15 Fresh Look Stories, Spring 2018 Mar 05 High School Students, Regency Employees Join Forces at ULI UrbanPlan Mar 03 Out of Office: A Q&A with Marc Elias, CrossFit Aficionado Feb 13 Out of Office: Regency Runners Hit Milestones in Recent Distance Race Mar 14 Illinois Congressman Tours Vernon Hills Development, Mellody Farm Nov 14 Placemaking at Mellody Farm: A Q&A with Matt Hendy Nov 14 Placemaking at Mellody Farm: A Q&A with Matt Hendy Nov 14 Placemaking at Mellody Farm: A Q&A with Matt Hendy