--- title: "Target Introduces New \"Made by Design\" Home Brand" description: "Target goes back to its roots with millennial-focused home brand \"Made By Design,\" which will hit store shelves on June 23." image: https://connect.regencycenters.com/hubfs/target.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Target Introduces New "Made by Design" Home Brand [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) June 12, 2018 - [Tweet](https://twitter.com/share) [Target](https://www.target.com/) is going back to its roots for the release of its latest home brand, and the fourth home brand launched in the past year alone: [Made By Design](https://www.target.com/c/made-by-design/-/N-a8bgh?lnk=Everydayingenui). Similar to its partnership with Michael Graves in the 2000s, Target has conceptualized the new home goods brand with a strong focus on a theme of functional, clean design. ![Images of various Made By Design items, including towels and kitchen supplies on white background](https://connect.regencycenters.com/hs-fs/hubfs/target.jpg?width=682&name=target.jpg)Hitting store shelves on June 23, the line is comprised of 750 items, mostly priced at $30 or under. With inventory including everything from cookware with pour spouts and lids with built-in strainers, the line seeks to provide functional, everyday items that are practical and affordable. Specifically, this line is projected to attract the likes of Target’s millennial audience, who are starting out in their first home (in the same way Target’s [Room Essentials](https://www.target.com/c/room-essentials/-/N-56ezb) line is geared toward those starting out in college.) ![Brown wooden desk and ladder bookcase with a blue chair and decor from Room Essentials](https://connect.regencycenters.com/hs-fs/hubfs/15308492.jpg?width=1400&name=15308492.jpg)“We did more guest research on this brand than for any brand we’ve introduced,” Joshua Thomas, a Target spokesman, said of Made by Design. “This was about getting into the homes of our guests, seeing what products they are using every day and what issues they have with those products. How can we make that product better and easier but still keep it affordable?” Learn more about Made by Design [here](http://www.startribune.com/target-launching-design-focused-home-brand-to-bring-better-functionality-to-everyday-items/484748271/). Photo credit: [Target](https://www.target.com/c/made-by-design/-/N-a8bgh?lnk=Everydayingenui) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Nov 19 Northeast Momentum: Regency Delivers New Retail Destinations](https://connect.regencycenters.com/blog/driving-northeast-development-regency-delivers-community-focused-retail) [Mar 31 Regency Announces 'Glenwood Green' Ground-Up Development in New Jersey](https://connect.regencycenters.com/blog/glenwood-green-commerical-development) [Jan 22 Target's Affordable New Line Fills Gap in Baby Market](https://connect.regencycenters.com/blog/target-fills-gap-in-baby-market-with-affordable-cloud-island-line) [Feb 27 TJX Plots New Home Decor Chain Concept](https://connect.regencycenters.com/blog/tjx-plots-new-home-decor-chain-concept) [Oct 17 Intel's Chief Innovation Officer for Retail Solutions Shares her Thoughts on the Future of Technology](https://connect.regencycenters.com/blog/intel-chief-innovation-officer-for-retail-solutions-opinions-on-the-future-of-technology) [Sep 12 See Target's Recent Company Milestone Worth Celebrating](https://connect.regencycenters.com/blog/target-recent-company-milestone) [Aug 28 Online Mattress Retailer, Casper, Announces 200 Brick-and-Mortar Locations](https://connect.regencycenters.com/blog/online-mattress-retailer-casper-announces-expansion-to-brick-and-mortar) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) [Jun 11 The Millennial Influence on Retail - Events & Experience](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-events-experience) [Jun 04 The Millennial Influence on Retail - Technology](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-technology) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/target.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2025-01-28T18:07:03.433Z", "datePublished" : "2018-06-12T20:37:50.000Z", "headline" : "Target Introduces New \"Made by Design\" Home Brand", "image" : [ "https://connect.regencycenters.com/hubfs/target.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/target-goes-back-to-its-roots-with-made-by-design-home-brand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```