--- title: Fresh Look Stories, Fall 2018 description: Fresh Look is the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve. image: https://data.openasset.com/8eddb193/ff6dd784e7f51f9286502c23113c2289/60744_N25_jpg/60744_N25_webslides.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Fresh Look Stories, Fall 2018 [Mac Chandler](https://connect.regencycenters.com/blog/author/mac-chandler) November 15, 2018 - [Tweet](https://twitter.com/share) ![Fresh Look Stories logo with green leaf accents](https://connect.regencycenters.com/hubfs/blog-files/global_images/Fresh_Look_StoriesLogo.png "Fresh_Look_StoriesLogo.png") Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve. We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one at a time by our team. Take a closer look at our most recent Fresh Look success stories in action:   ![Merchandising header with gray dividing line.jpg](https://connect.regencycenters.com/hubfs/blog-files/global_images/Merchandising.jpg) ### Baby Braithwaite [![Inside of Baby Braithwaite store with stuffed bears and jewelry on display](https://connect.regencycenters.com/hs-fs/hubfs/Baby-Braithwaite-Baby-Display.jpg?t=1541790276088&width=1000&name=Baby-Braithwaite-Baby-Display.jpg)](https://connect.regencycenters.com/blog/merchandising-paces-ferry-plaza-baby-braithwaite) Atlanta's [Baby Braithwaite](https://babybraithwaite.com/) has been in business for 13 years but in February of last year the locally owned shop relocated to Buckhead's Paces Ferry Plaza. The spacious, 3,333 SF boutique offers a curated collection of specialty baby products... [Click here](https://connect.regencycenters.com/blog/merchandising-paces-ferry-plaza-baby-braithwaite?hs_preview=OalxHaPt-6461256267) to read the full story. ### Hyde Park Plaza's Milk Bar Generating Word-of-Mouth Following [![Display of treats and coffees from Milk Bar including cereal bowls and rolled ice cream](https://connect.regencycenters.com/hs-fs/hubfs/Milkbar-Offerings.jpg?t=1541707658272&width=1600&name=Milkbar-Offerings.jpg)](https://connect.regencycenters.com/blog/milk-bar-generating-buzz-with-word-of-mouth-at-hyde-park-plaza) Fresh, fun, and authentic — that is what Milk Bar is all about. Childhood friends and business partners Jimmy Lin and Kevin Chen have brought all of that and more to Cincinnati following the September opening of their 1,220 SF... [Click here](https://connect.regencycenters.com/blog/milk-bar-generating-buzz-with-word-of-mouth-at-hyde-park-plaza) to read the full story. ![Placemaking header with gray dividing line](https://connect.regencycenters.com/hubfs/blog-files/global_images/Placemaking.jpg) ### Mellody Farm Q&A with Matt Hendy [![Mellody Farm outdoor play area with colorful blocks and children climbing](https://connect.regencycenters.com/hs-fs/hubfs/Mellody-Farm-Play-Area.jpg?t=1541707658272&width=1600&name=Mellody-Farm-Play-Area.jpg)](https://connect.regencycenters.com/blog/placemaking-at-mellody-farms-vernon-hills?hs_preview=ZloUhfSE-6362127461) One of Regency Centers' latest developments, [Mellody Farm](https://mellodyfarm.com/), brings a taste of Chicago to the Vernon Hills suburbs. We sat down with [Matt Hendy](https://www.regencycenters.com/employee/1420/Matt-Hendy), Vice President, Market Officer, to learn more about the center's unique placemaking features... [Click here](https://connect.regencycenters.com/blog/placemaking-at-mellody-farms-vernon-hills?hs_preview=ZloUhfSE-6362127461) to read the full story.   ![Connecting header with gray dividing line](https://connect.regencycenters.com/hubfs/blog-files/global_images/Connecting.jpg "Connecting.jpg") ### Chimney Rock Grand Opening Celebration Attracts Many from the Community [![Ribbon cutting ceremony at Chimney Rock](https://connect.regencycenters.com/hubfs/DSC01813.jpg)](https://connect.regencycenters.com/blog/chimney-rocks-grand-opening-celebration?hs_preview=dPAnQgqJ-6365795142) In September, the Bridgewater, New Jersey community gathered for the successful grand opening of the [Chimney Rock](https://www.regencycenters.com/property/detail/60786/Chimney-Rock) development. Anchored by [Whole Foods Market](https://www.wholefoodsmarket.com/), [World Market](https://www.worldmarket.com/), [Ulta](https://www.ulta.com/), [Saks Off 5th](https://www.saksoff5th.com/Entry.jsp), and [The Container Store](https://www.containerstore.com/welcome.htm), the 218,274 SF premier shopping destination is situated in one of the wealthiest locations in the U.S.... [Click here](https://connect.regencycenters.com/blog/chimney-rocks-grand-opening-celebration?hs_preview=dPAnQgqJ-6365795142) to read the full story. ### Gallery Clarendon Joins Market Common Clarendon [![Inside of Gallery Clarendon at Market Common Clarendon](https://connect.regencycenters.com/hubfs/GalleryClarendon-600.jpg)](https://connect.regencycenters.com/blog/galleryclarendon?hs_preview=iLTMtmkV-6431344095) What was once a vacant space is now a vibrant art gallery in Arlington, Virginia's Clarendon neighborhood. [Gallery Clarendon](http://galleryclarendon.org/) is housed inside thriving [Market Common Clarendon](https://www.regencycenters.com/property/detail/60789/Market-Common-Clarendon) shopping center. The Market Common Clarendon team wanted to provide something that would attract more visitors to the center so they reached out to the Arlington Artists Alliance... [Click here](https://connect.regencycenters.com/blog/galleryclarendon?hs_preview=iLTMtmkV-6431344095) to read the full story. ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Dec 30 Regency Centers Recognized Among 250 Best-Managed Companies in 2022](https://connect.regencycenters.com/blog/regency-centers-best-managed-companies-2022) [Dec 16 Regency Team and Persimmon Place Give Back to Stanford Health Care Tri-Valley](https://connect.regencycenters.com/blog/regency-and-persimmon-place-give-back-stanford-health-care) [Feb 25 LUXE Wearhouse Opens Second IL Location; Provides Boutique Experience](https://connect.regencycenters.com/blog/vernon-hills-mellody-farm-luxe-wearhouse-opening) [Aug 14 Southbury Green Honored for Outstanding Landscape Design in Southbury, CT](https://connect.regencycenters.com/blog/southbury-green-honored-for-outstanding-landscape-design-in-southbury-ct) [Jun 27 A New Urban Farm Has Sprouted at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/urban-farm-sprouted-at-regencys-mellody-farm) [Sep 21 New Staircase Mural in Full Bloom at Regency’s Grand Ridge Plaza](https://connect.regencycenters.com/blog/new-staircase-mural-in-full-bloom-at-regencys-grand-ridge-plaza) [May 09 Carmine’s Eatery Reopens at Regency’s Newtown Square After Renovations](https://connect.regencycenters.com/blog/carmines-eatery-reopens-at-regencys-newtown-square-after-renovations) [May 02 Serramonte Center’s Jagalchi Brings a Taste of Korea to the Bay Area](https://connect.regencycenters.com/blog/serramonte-centers-jagalchi-brings-a-taste-of-korea-to-the-bay-area) [Mar 18 ShopRite Launches at Regency's Glenwood Green With Ribbon-Cutting Ceremony](https://connect.regencycenters.com/blog/new-shoprite-launches-at-regencys-glenwood-green-with-ribbon-cutting-ceremony) [Feb 20 Cultivating Community: Urban Farm at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/cultivating-community-recap-of-urban-farm-at-regencys-mellody-farm) [Jan 30 New Retailers Expand Regency’s Portfolio in the Midwest](https://connect.regencycenters.com/blog/new-retailers-expand-regencys-portfolio-in-the-midwest) [Jun 27 A New Urban Farm Has Sprouted at Regency’s Mellody Farm](https://connect.regencycenters.com/blog/urban-farm-sprouted-at-regencys-mellody-farm) [Jul 18 Regency's Dunwoody Village Transforms Into a Vibrant Outdoor Hub](https://connect.regencycenters.com/blog/the-dunwoody-village-transformation-into-a-vibrant-outdoor-hub) [Jun 15 Corbin's Corner Shopping Center Transforms with Modern Upgrades](https://connect.regencycenters.com/blog/corbins-corner-transforms-with-modern-upgrades) [Jun 08 Regency’s Latest Placemaking Efforts Enhance Shopping Centers Nationwide](https://connect.regencycenters.com/blog/regency-placemaking-shopping-centers-nationwide) [Oct 30 Chic and Simple Lake Pajamas Joins Atlanta's Paces Ferry Plaza](https://connect.regencycenters.com/blog/chic-and-simple-lake-pajamas-joins-atlantas-paces-ferry-plaza) [Nov 14 A Curated Collection: Merchandising at Baby Braithwaite](https://connect.regencycenters.com/blog/a-curated-collection-merchandising-at-baby-braithwaite) [Nov 14 A Curated Collection: Merchandising at Baby Braithwaite](https://connect.regencycenters.com/blog/a-curated-collection-merchandising-at-baby-braithwaite) [Feb 22 Exciting Announcements Surround Atlanta’s Paces Ferry Plaza](https://connect.regencycenters.com/blog/exciting-announcements-surround-atlantas-paces-ferry-plaza) [Nov 19 Holiday Shopping Suggestions from Four of Regency's Experts](https://connect.regencycenters.com/blog/holiday-shopping-suggestions-regency-experts) [Apr 02 Breaking Bread at Chimney Rock's New Paris Baguette in Bridgewater, NJ](https://connect.regencycenters.com/blog/breaking-bread-merchandising-with-paris-baguette) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - 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