Imagine pulling into a Starbucks drive-thru and seeing not just your drink order but your name on the screen — along with the suggestions of what foods you might like with your drink, automatically generated by the weather, your buying history, and the choices that others with similar preferences have made.
Most shoppers likely never notice them.
Much of what you have learned about millennial shoppers — anyone between the ages of 20-36 — will soon be turned on its head by Generation Z.
MasterCard has introduced Identity Check Mobile, a solution using biometric authentication options like fingerprints or facial recognition to verify a cardholder’s identity for payments.
Ever imagined being able to order a burrito and have it delivered by a drone? Well, Google has you covered.
Best Buy surprised analysts with stronger-than-expected financial results in its Q2, spearheaded by a 24% increase in online sales and comparable store sales of 0.8%, beating Wall Street expectations of flat same store sales.
But the most intriguing part of the results may be the company’s positioning toward the future, in which Best Buy stores will further emphasize the sales and services of IoT/connected home devices. The electronics retailer, which recently celebrated its 50th year in business, may have maximized its advantage against Amazon and other e-Commerce sellers by making the IoT a point of differentiation.
Ecommerce companies already use robots for materials transport and picking orders , but brick-and-mortar stores don't want to be left out of the automation trend. Now Lowe's joins the growing list of retailers that are using artificial intelligence to help with both logistics and customer service. The home improvement store will start rolling out autonomous retail service robots to 11 California stores over the next seven months.
Pizza Hut wants you to play with your food. Or at least, the box it comes in. The restaurant just unveiled the "world's first playable DJ pizza box" that turns the folding cardboard container into a complete turntable setup, including two decks, volume sliders, pitch controls and a crossfader.
PlaceIQ, a provider of location-based intelligence technology, announced that it is partnering with MasterCard's Advisors professional services arm to access to the credit card giant's audience and transaction data.
PlaceIQ's location intelligence platform uses opt-in methods to gather information from more than 10 billion location-enabled data points daily. It now can bring in aggregated, anonymous MasterCard shopping insights on segments including retail, automotive, CPG, dining, travel and others to help companies craft media strategies as well as audience activation and measurement efforts.