Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve.
We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one at a time by our team. Take a closer look at our most recent Fresh Look success stories in action:
We've shown you plenty of examples of how our Fresh Look philosophy works in our development pipeline, but recently it provided a great view into turning a "loss" into a "gain" in Cincinnati, OH. Cherry Grove Plaza is a 195,000 SF center anchored by Kroger, and until recently was home to an 8,000 SF Goodyear.
Fifty years after it was built, El Camino Shopping Center unveiled a new look and merchant lineup to the community it calls home in Woodland Hills, CA. This included a new-to-market dining hall concept inside a 30,000 SF Bristol Farms.