@RegencyCenters Blog

From CA to FL: Murals Around Our Portfolio - A Fresh Look Story

Public art helps infuse our shoppping and lifestyle centers with a unique sense of place, while also creating a vibrant focal point for both shoppers and passersby.

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Village at La Floresta's Reborn Coffee Wins America's Cold Brew Competition

Earlier this month, 31 coffee roasteries from across the country went head to head — or bean to bean — at Coffee Fest's annual 'America's Best Cold Brew Competition' in Portland, OR. The competition, open to roasters in North America, has been developed to determine and acknowledge the best tasting cold brew and nitro coffee across the U.S. and Canada.

The winner? Reborn Coffee at Regency Centers' Village at La Floresta in Brea, CA, took home top honors and the $1,000 purse. The shop, which opened April 20 of this year, uses what it calls 'overclass cold-brew extraction,' technology to preserve each coffee bean's distinct regional flavor and taste and extract the most desirable notes from each variety.

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Connecting at La Floresta: A Fresh Look Story

The Village at La Floresta is a ground-up development that opened in April of 2016. Merchandised with a variety of first-to-market retailers and restaurants, and anchored by Whole Foods Market, the center had a strong opening and great forward momentum. Regency’s Los Angeles development team, led by John Mehigan, decided to continue the grand opening momentum by implementing a long-term marketing strategy to build awareness and drive traffic.

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Fa La La La La at La Floresta - Fresh Look Story, Winter 2017

North Orange County's Village at La Floresta is a ground-up development in Brea, CA. Wanting to stand apart from the area’s Spanish design style, Regency took an unconventional approach by using a soft color palette combined with contemporary and rustic finishes. Fittingly, during the holidays, branded-wooden snowflakes and abstract trees were displayed throughout the property, while vibrant festive poinsettias decorated the landscaping.

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Fresh Look Stories, Winter 2017

Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve.

We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one at a time by our team. Take a closer look at our most recent Fresh Look success stories in action:

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At Home in La Floresta, Northeast Brea's Growing Community

Cars are parked in driveways. Roads are paved. Patio furniture is in place.

Shoppers meander up and down aisles inside Whole Foods. Someone is getting a buzz cut at Floyd’s 99 Barber Shop. Mendocino Farms is in the middle of a lunch rush.

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