The Village at La Floresta is a ground-up development that opened in April of 2016. Merchandised with a variety of first-to-market retailers and restaurants, and anchored by Whole Foods Market, the center had a strong opening and great forward momentum. Regency’s Los Angeles development team, led by John Mehigan, decided to continue the grand opening momentum by implementing a long-term marketing strategy to build awareness and drive traffic.
North Orange County's Village at La Floresta is a ground-up development in Brea, CA. Wanting to stand apart from the area’s Spanish design style, Regency took an unconventional approach by using a soft color palette combined with contemporary and rustic finishes. Fittingly, during the holidays, branded-wooden snowflakes and abstract trees were displayed throughout the property, while vibrant festive poinsettias decorated the landscaping.
Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve.
We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one at a time by our team. Take a closer look at our most recent Fresh Look success stories in action:
Cars are parked in driveways. Roads are paved. Patio furniture is in place.
Shoppers meander up and down aisles inside Whole Foods. Someone is getting a buzz cut at Floyd’s 99 Barber Shop. Mendocino Farms is in the middle of a lunch rush.