Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve.
We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one at a time by our team. Take a closer look at our most recent Fresh Look success stories in action:
Huff Harrington - Buckhead Court | Atlanta, GA
“What happens when two committed Francophiles, art lovers and design junkies get together over a bottle of red wine? A fine art gallery with a little je ne sais quoi is born, followed a few years later by its home furnishings and décor sibling.” – Huff Harrington website
Co-owners Ann Huff and Meg Harrington, whose passion for art, design and all things French, turned their idea into a reality in 2005. What started as Huff Harrington Fine Art has flourished into a French-inspired design and décor studio where old world elements meet modern day designs. Huff Harrington also offers planned trips to their country of inspiration, where groups can enjoy painting in Provence or scenic tours to Paris, all handpicked by the duo.
When Ann and Meg began looking for a new location in the prestigious Buckhead market, they were presented with a number of opportunities, but ultimately chose space in Regency’s newly renovated Buckhead Court. The pair were thrilled that Regency was willing to involve them in the renovation planning, and that we partnered with them to help them achieve their ideal look and feel for the storefront and other aspects of their buildout.
According to a recent Huff Harrington blog post, the team stated, “We love our new space! In addition to being more convenient for every one of us, closer to the Gallery, and easier to find a parking place, this store is light, bright and soft on the feet. With beautiful big windows, pale walls and gorgeous décor, we think it’s as inviting as our own homes.”
‘All in the details,’ is a slogan proudly displayed across Super Chix's staff member’s t-shirts. The fast-casual chicken joint boasts using the freshest ingredients. From the design and décor, quality food offerings, to Super Chix's welcoming employees, it was about the details.
In August, Super Chix opened its second location in Dallas-Fort Worth at Regency Centers CityLine Market, marking its first since the buyout from Yum! Brands. The 2,500 SF space has a contemporary feel, designed in grays, whites and hints of canary yellow.
“It’s been thrilling to bring our second ‘classed-up-chicken joint’ to the CityLine development,” said Nick Ouimet, Super Chix’s founder and CEO. "The response has been so positive, and we have really enjoyed introducing Super Chix to the Richardson community.”
Visit our extended blog where we explore the details that make this fast-casual restaurant truly super.
Panther Creek Village Square | The Woodlands, TX
The Woodlands, Texas’ Panther Creek Village recently transformed an underwhelming space into a robust gathering area for guests. Over the years, a lack of seating combined with increased foot traffic at a spot adjacent to Crust Pizza drew Regency’s Property Management team’s attention. They noticed uprooted shrubs that posed a safety risk. As it had become a popular kid zone, Regency proposed to revive it by incorporating children’s activities into a large open area with new park benches and luscious landscaping.
“We’ve noticed a trend in play areas at open-air shopping centers,” said Abe Pacetti, Regency’s Vice President of Investments. “The ultimate goal of this project aimed to improve the center’s placemaking, while promoting environmental sustainability within the community.”
Working with The Woodlands Township, the project was completed before summer. The equipment used in the play area includes mushroom-themed steps, a log tunnel and large climbing dome. The team also installed tree lights and park benches that illuminate at dusk.
“The playground at Panther Creek offers a unique feature that caters to our local shoppers while providing a place for families to gather and enjoy,” continued Pacetti. “As you can imagine, it has been a big hit with the children.”
In the last year, several popular eateries have opened and the renovated area has become a communal gathering area for guests waiting to be seated. Many of the center's retailers also use the area during lunchtime breaks.
Encina Grande Redevelopment | Walnut Creek, CA
2016 has been a monumental year for Encina Grande in Walnut Creek, California. The redevelopment, which began in spring 2015, has been a significant visual, spacial, and tenant redesign. A large part of that redesign was filling the 37,500-square-foot empty anchor space with one of the best specialty grocery operators in the country. On November 2, Whole Foods Market eagerly opened its doors to the Ygnacio Valley communities.
Regency’s Walnut Creek team successfully balanced a myriad of different aspects related to the center, and its upgrades. Our team handledeverything from valet parking and a five-phase redevelopment plan to an array of community relations.
“Encina Grande has been an extremely rewarding challenge,” said Alison Warner, Regency’s Manager of Investments. “Every detail was combed through and inspected to make sure that it fit the larger goal of what we were trying to accomplish with this redevelopment. I think the entire team here would tell you that we’re doing exactly that, and then some.”
Murrayhill Marketplace has been a part of the Beaverton, Oregon community since 1988. The 148,967 SF center is anchored by Safeway and Planet Fitness and includes more than 44,500 SF of tri-level office space.
“Murrayhill Marketplace is in a great location accompanied with strong grocery sales, however, the property was old, tired and in need of a Fresh Look makeover,” said Craig Ramey, Regency Centers Managing Director, Pacific Northwest and Northern California.
In 2015, enhancements to the shopping center’s visibility commenced, which included aesthetic upgrades that would appeal to its customers and attract new merchants.
Once construction was complete, Regency held a grand reopening celebration event to express its appreciation to the community and Murrayhill Marketplace merchants throughout the construction phase. The event was also a way to reintroduce the center to the neighborhood while showcasing its redesigned features.
Murrayhill Marketplace is an example of Placemaking and Connecting. Visit our blog for the full story.