Fresh Look Stories, Spring 2016

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Fresh Look® isn't just a philosophy; it's the driving force behind creating ideal locations with best-in-class retailers representative of the communities we serve.

We combine unique placemaking designs with the right merchandising mixes, and connect with our shoppers through community outreach and an active social media presence. These innovative destinations are crafted one-at-a-time by our team. Take a closer look at our most recent Fresh Look success stories in action:



When co-founders Maria and Barry Beck first opened bluemercury in Georgetown, Washington D.C., they intended for it to be a neighborhood beauty store where customers could find high-quality products and expert advice, minus the trip to a big department store or drugstore.

panoramic of inside a beauty store

Fast forward 17 years, and the bluemercury franchise has expanded to more than 90 locations in 21 states, including a new store in Regency Centers' Woodway Collection in Houston, Texas. Bluemercury's team is focused on what’s right for the customer, offering the world’s most innovative beauty products in a unique shopping experience. The website says it best, “Our teams would rather have clients leave the store with handfuls of samples, so that they can be sure to find products that work for them, rather than ever buy anything that is less than 100% right.” This customer-centric approach keeps shoppers faithfully coming back for more.

The bluemercury experience goes beyond selecting products. You can spend time enjoying spa services that include skincare treatments such as facials, massage, microdermabrasion, waxing, makeup application and brow styling. Bluemercury is the ultimate way to shop for a product that could also be enjoyed as a treatment before taking it home.

happy + hale

happy + hale was born on a street corner with a tricycle and a dream to provide healthy fuel to the community. The eatery specializes in breakfast, fresh, cold-pressed juices, made-to-order smoothies, wraps, salads and bowls.

What began as a consistently packed 850 SF space in Raleigh, North Carolina has grown into a nearly 2500 SF operation at Regency's Shops at Erwin Mill, located on downtown Durham's thriving Ninth Street. During the recent grand opening, customers lined up to experience happy vibes and healthy foods.

inside of a restaurant with white and wood furniture

Founder Tyler Helikson believes in bringing delicious health food to the masses.  His concept is more than just a place to eat — it’s a lifestyle. happy + hale's Ninth Street location also includes a full-service yoga studio.

“We want to inspire people to make better decisions and live their full potentials daily, in turn inspiring people around them to do the same," said Helikson. "Our goal with happy + hale is to provide accessible and delicious fuel for people to have the energy to be the best versions of themselves. Who knows, maybe even one day helping to redefine the term fast-food."

Amélie’s French Bakery and Café

Amélie’s French Bakery and Café is a quaint French bakery where the small whimsical details create a memorable experience for customers. Founded in 2008, Amélie’s delicate pastries are handmade in classic French fashion and its beverages are precisely handcrafted.

inside of Amelie's store with chandelier made of pots

Charlotte-based Amélie’s operates four cafes in the Charlotte metro market, and one in Atlanta's Midtown district. This past June, the brand expanded into Regency Centers’ recently redeveloped Carmel Commons shopping center. The bakery resides within a 5,000 SF end cap suite, coupled with a covered patio space that enhances the unique interior space.

The café is open for breakfast, lunch and dinner and menu items range from savory to sweet. Amélie’s unique French desserts include layered tortes, flaky napoleons, macarons, petit gâteau and mini tarts. In addition to a full menu of espresso drinks, locally roasted and freshly brewed Magnolia Coffee Co. coffee, teas, limited edition concoctions and specialty French sodas, the Carmel Commons location also offers a selection of beer and wine.

Click here for full story on Amélie’s.


Mellody Farm

Mellody Farm sits outside of Chicago in Vernon Hills, Illinois. First came the creation of a logo and branding, which pay homage to the site's history. Next we launched a Facebook page for this exciting development. The twist? Mellody Farm is currently a pile of dirt: the mixed-use project with 260 units of planned executive apartments isn’t slated to break ground for almost a year.

desktop computer with Mellody Farm facebook page on screenOur initial strategy was simple — connect to the people of Vernon Hills and start interacting with them on the page. We accomplished this with a series of themed posts depicting three images accompanied by simple questions around a variety of topics that are universally relatable. Responses rolled in, and we were astounded by the amount of interaction on the page. 

Click here to read full story.


The Village at La Floresta

The Village at La Floresta in Brea, California is looking to become more than just the go-to spot for all grocery and nightlife needs for the local community. This property is looking to become a landmark/local icon. The merchandising mix is a fantastic draw, but the placemaking efforts are turning this property into something special. With a tiered gathering area for outdoor music and events, it also touts an art piece designed by renowned artist Douglas Hollis. 

plaza center with a fountain and couches surrounding it

Since it is always better to show than to tell for these kinds of things, click here to view our newest set of on-site photographs of the amazing work done at the Village at La Floresta.

Burrito Gallery at Brooklyn Station on Riverside

From an illuminated oversized ‘BROOKLYN’ sign adorning the ceiling at the downstairs bar to eye-catching lime green exterior walls and a vibrant mural by a local artist, to the glow of string lights hanging above the rooftop bar, Burrito Gallery at Brooklyn Station on Riverside in Jacksonville, Florida exemplifies all things Fresh Look.

big betters spelling Brooklyn inside of a Bar with 3 TVs and a crowd inside

The revitalized Brooklyn area, a small historical section of town just steps from the St. Johns River, is quickly gaining momentum. Brooklyn Station on Riverside is located in this unique urban neighborhood between downtown Jacksonville and historic Riverside, and the 3,525 SF restaurant occupies a two-story corner unit on the easternmost side of the center.

Burrito Gallery draws a variety of guests, ranging from office workers, police, fire rescue and local politicians, to moms with kids after school to judges dining on the rooftop admiring the prominent view of the nearby courthouse.

Click here to read the full story.
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